Google Ads
Agency
for Shopify Stores

FAQ

• What does a Google Ads agency do?

  A Google Ads agency plans, launches and scales your campaigns on Google: keyword and intent research, campaign structure, product feed work, bidding, negative keywords, conversion tracking and reporting. Some people call it a Google PPC agency; the work is the same. For Shopify brands we also improve the landing pages the ads send traffic to.

• What is included in your Google Ads management services?

  Strategy and unit economics, search and intent research, Search, Shopping and Performance Max setup, product feed optimization in Merchant Center, bidding and budget management, negative keyword lists, conversion tracking, landing page improvements, weekly reporting and monthly planning. One team covers all of it.

• Which Google Ads campaigns do you run for Shopify stores?

  Search (brand and non-brand), Shopping and Performance Max, with the product feed managed in Merchant Center. As an ecommerce Google Ads agency, we decide where each campaign type earns its budget from your margins and order data, not from a default template.

• How do you choose a Google Ads management company?

  Ask how they decide between Search, Shopping and Performance Max, how often they review search terms, and who works on your product feed. Look for case studies with real numbers and reporting that ties spend to your margins and customer acquisition cost, not just clicks and impressions.

• Do you work as a Google PPC consultant or as a full team?

  As a full team. A single Google PPC consultant usually covers the ad account only. We bring media buying, feed optimization, tracking, analytics and an in-house development team for landing pages, so problems get fixed wherever they sit, not only inside Google Ads.

• Why outsource Google Ads management instead of running it in-house?

  Doing Google Ads well takes a media buyer, a feed specialist, an analyst and a developer. Hiring all of them is slow and expensive. With us you get the whole team and over 9 years of ecommerce advertising experience from the first week.

• Is Google Ads management the same as Google AdWords management?

  Yes. Google AdWords was renamed Google Ads in 2018. Agencies that still offer Google AdWords management or AdWords PPC services mean the same platform and the same work.

• How much budget do I need to start with Google Ads?

  Not less than $3,000 to start. That gives Search, Shopping and Performance Max enough data to show which queries and products are worth scaling.

• How soon will Google Ads start bringing sales?

  We launch the first campaigns within the first week of work. On average, initial results show up 2-3 weeks after launch, and campaigns reach positive ROAS within 1.5 - 2 months.

• How do you cut wasted spend in Google Ads?

  We review search terms regularly, build negative keyword lists, and move budget toward the queries and products that already convert. Weak campaigns get cut, winners get more room to scale, and every decision ties back to the economics we agreed on.

• How do you track and report Google Ads results?

  Our technical specialists set up Google Analytics 4, Google Tag Manager, Google Ads conversion tracking and Merchant Center. You get real-time dashboards and a weekly call with revenue, spend, CPA and ROAS split by Search, Shopping and Performance Max, and anything more than twenty percent off target is raised before the call.

• What other services do you offer?

  Paid search, paid social including Meta ads, retention marketing, SEO and web development. Which of them a project needs gets decided by the numbers, not by what we'd like to sell.