Building
data-driven
e-commerce on Shopify

We help businesses grow and scale
with our expertise in performance marketing, user experience and creative strategy
Free Strategy Call

146+ reviews. All chances are
you’ll be impressed too.

Google Ads
Supplements
Netherlands

June, 2024 — Today

Supplements

Online store of supplements

FacebookLinkedInXCopy Link

Budget:

$1,928

Profit:

$39,570

ROAS:

2052%
Meta Ads
Clothing
USA

August, 2023 — Today

Vintage clothing 

Online store of vintage clothing

FacebookLinkedInXCopy Link

Budget:

$3,525.92

Profit:

$44,529.57

ROAS:

1350%
Meta Ads
Google Ads
Clothing
Europe

June, 2023 — by today

Accessories

Online store of socks

FacebookLinkedInXCopy Link

Budget:

$7,200

Profit:

$37,294

ROAS:

516%
our mission

Victor Terekhovskyi

Сo-founder & COO

We believe that by creating value for people we make the world a happier place.

Based on our experience and growth hacking approach in marketing our clients implement their values and ideas, integrating sustainable development into the foundation of their digital business.

Top Rated
Plus Experts
175+ reviewed
company
Shopify partners
Agency
100% Job Success
on Upwork

User Acquisition

User Acquisition

Our e-commerce strategy is your action plan. It's not a guarantee of instant success, but it provides you with a clear roadmap to achieving your goals because it's been tested on over 160 projects. We analyze your brand, goals, customer base, challenges you face, and all other aspects of your business. The more we know, the more effective the company development plan will be.

See If You're Ready

Performance Strategy

Performance Strategy

We transform potential clients into loyal ones and intentions into actions. Our specialists optimize acquisition funnels and long-term client retention. Continuously enhancing marketing strategies, leveraging accumulated experience with multimillion-dollar budgets across various projects. We monitor and adjust paid and organic digital marketing channels to ensure steady growth of the client base.

See If You're Ready

UX / UI
Design

UX / UI Design

Our agency specializes in creating creative marketing strategies that capture and retain audience attention. We capture and enhance brand value through storytelling and emotional connections, helping our clients increase conversion rates and stand out from competitors.

See If You're Ready

Web
Analytics

Web
Analytics

Our web analytics provide comprehensive analysis of your website data to understand user behavior and the effectiveness of advertising campaigns. We use advanced tools to provide valuable insights and recommendations for content optimization, increased conversion, and web presence effectiveness. Our team of experts will provide you with the necessary information and display it on a dashboard to make informed decisions and achieve your business goals.

See If You're Ready

Scaling

Scaling

A solid plan is the quickest route to effective execution. We provide tailored strategies and solutions to help expand your company efficiently and sustainably. We'll assist you in identifying growth opportunities and implementing strategies to expedite your success. With our expertise and approach, you'll be able to scale your business effectively, attract new clients, and venture into new markets.

See If You're Ready
Solutions

Customized digital solutions tailored for your business growth

See If You're Ready

The way

We grow Shopify stores from 4 to 6 figures
in revenue using creative strategies in performance marketing.

we work

[ 1 ]
Week

Onboarding

1

Briefing

2

Debriefing

3

Account access

4

Project system setup

[ 2 ]
Week

Explore

5

Unit economics

6

Website audit

7

Advertising audit

8

Competitor analysis

9

Strategy development

[ 3 ]
Week

Setup

10

Tracking setup

11

Merchant setup

12

Ad content creation

13

Campaigns setup

[ 4 ]
Week

Grow

14

Reporting setup

15

Actionable insights

16

Results optimization

Ready to discuss your project with us?

    By sending this form I confirm that I have read and accept the Privacy Policy

    Thank you!

    Your customer success manager will contact
    you in the next 24 hours.

    Our clients say

    5.0

    "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

    USA

    "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

    Australia

    "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

    USA

    TECHNOLOGY

    Our approach

    • [ 01 ] WEEK
      • Selecting Specialists

        Strategist, Project Manager, Media Buyer, Designer.

      • Communication Standards

        Creating a space for convenient communication in Slack.

      • Project Management

        Checklists, tasks, project progress, and all necessary information.

      Onboarding

      We conduct a briefing with you and assess the project's scope. If both parties are ready to proceed after the briefing all necessary accesses are provided to us. The team begins setting up the project system.

      Result:

      The project's goals, expectations, target audience and key performance indicators (KPIs) are clear. Necessary tools and systems are configured, accesses are provided and the team is ready to start working. After a week of adaptation we know the next steps to achieve the project's goals ensuring your confidence in further progress.

      Book a free Strategy Call
    • [ 02 ] WEEK
      • Deep Analysis

        Thoroughly examining your website, traffic, product, we'll pinpoint any issues.

      • Improvement Roadmap

        We'll prioritize problems and tasks for resolution.

      • Advertising Creatives

        We develop our own advertising banners in both video and static formats.

      Explore

      We delve deeper into analyzing the project processes. We set up all communications and hold a meeting with you to clarify all details and ask questions. After receiving the information we begin developing the strategy, analyzing competitors and conducting audits of advertising and the website.

      Result:

      Presentation of a strategy specially adapted to your needs. The most effective traffic channels and communication solutions are selected.

      Book a free Strategy Call
    • [ 03 ] WEEK
      • Educational Content

        We explain the meaning of specific metrics and reports.

      • Our Practices

        Practical experience to achieve your business goals.

      • Tracking Ad Campaigns

        Our specialists monitor metrics and performance.

      Setup

      We handle the technical work: creating all necessary advertising content, setting up campaigns, tracking, conducting analysis, and optimizing all processes.

      Result:

      You'll receive fully prepared and configured advertising campaigns. We start immediately with profitable channels and don't waste client funds on tests.

      Book a free Strategy Call
    • [ 04 ] WEEK
      • Only the Essentials

        We present the results of advertising campaigns in a simple and understandable format.

      • Actionable Insights

        We turn gathered insights into actions.

      • Strategy Updates

        As needed, we update the brand development strategy.

      Grow

      We've developed a process to foster your brand's growth. Our team identifies all opportunities and prioritizes tasks to ensure we only do meaningful work. We work in weekly sprints, providing weekly, monthly, and quarterly reports that inform you of the progress in executing your roadmap.

      Result:

      You'll receive a detailed progress report that reflects all achieved results and the impact of the work done on brand development.

      Book a free Strategy Call

    Traffic channels

    Effective execution requires a clear action plan

    Creating a multichannel interaction with customers through paid and organic channels

    Each of these points is evaluated in terms of impact, cost, risks, and dependencies, and the roadmap is formulated to maximize synergy and align actions with available resources and budgets.

    Free Strategy Call

    Customers

    Numbers

    We're result driven

    • card1
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    result

    Great work starts with great ideas. A successful strategy takes into account the impact on your industry and your audience from research to media positioning. As competition grows a creative approach is key to getting your brand noticed and standing out amid the noise.

    Free Strategy Call

    Industries

    We specialize

    • 20 Cases

      Clothing

      Clothing

      Clothing

      We understand how important it is for you to attract more customers, increase sales, and efficiently scale your business. Our knowledge and expertise in this niche allow us to effectively optimize your time and budget avoiding failed experiments by implementing proven strategies right away. We also employ a multi-channel approach to marketing covering all popular traffic channels to your online store to maximize your potential in this competitive market.

    • 13 Cases

      Cosmetics

      Cosmetics

      Cosmetics

      Our extensive experience in this field helps us better understand your audience: their tastes, beauty routines, and needs. We develop a tailored strategy that highlights your brand and makes it easier for buyers to find what they need. Our approach is aimed at attracting new customers, increasing sales, and developing your product.

    • 27 Cases

      Electronics

      Electronics

      Electronics

      Our data & growth analysis team has accumulated significant experience over 9 years of working with online stores of electronic products. Thanks to the gathered data we have accurately identified where and how to improve website pages and we continue to update in a continuous cycle of optimization for our clients.

    • 14 Cases

      B2B

      B2B

      B2B

      Our proven expertise in marketing for businesses (B2B) will help you grow your business. We attract and nurture potential clients at every stage ensuring an optimal balance between customer acquisition costs and utilizing our refined retargeting strategies.

    • 17 Cases

      Other

      Other Niches

      Other Niches

      We only work with projects that interest us and where we are confident in the outcome. If your business belongs to another niche we are ready to consider your situation and create a unique marketing strategy. Our experts pay attention to every detail to ensure the success of your project, regardless of the field of activity.

    Ready to discuss your project with us?

      By sending this form I confirm that I have read and accept the Privacy Policy

      Thank you!

      Your customer success manager will contact
      you in the next 24 hours.

      Our clients say

      5.0

      "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

      USA

      "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

      Australia

      "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

      USA

      cases

      Success stories shaped by our proven practices

      Supplements

      Supplements

      Google Ads

      Netherlands

      June, 2024 — Today

      Supplements

      Online store of supplements

      FacebookLinkedInXCopy Link

      Budget:

      $1,928

      Profit:

      $39,570

      ROAS:

      2052%

      Vintage clothing 

      Clothing

      Meta Ads

      USA

      August, 2023 — Today

      Vintage clothing 

      Online store of vintage clothing

      FacebookLinkedInXCopy Link

      Budget:

      $3,525.92

      Profit:

      $44,529.57

      ROAS:

      1350%

      Accessories

      Clothing

      Meta Ads

      Google Ads

      Europe

      June, 2023 — by today

      Accessories

      Online store of socks

      FacebookLinkedInXCopy Link

      Budget:

      $7,200

      Profit:

      $37,294

      ROAS:

      516%

      Skin-care products

      Cosmetics

      Meta Ads

      USA

      May, 2024 — Today

      Skin-care products

      Online store of skin care products

      FacebookLinkedInXCopy Link

      Budget:

      $24,525

      Profit:

      $60,991

      ROAS:

      249%

      Reviews

      Our partners
      will tell you better
      about us

      I want the same

      5.0

      label

      Upwork average based on 146+ reviews. All chances are you’ll be impressed too.

      5.0

      Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team.

      USA

      5.0

      I highly RECOMMEND UM team. They are very competent at what they do, they managed successfully both our Meta and Google accounts. They handled all our previous concerns and managed to scale our results and deliver the desired goals. Foreign languages are also not a problem for the team. Our project is currently postponed but I can’t wait to work with Victor again!

      France

      5.0

      Victor and his team are marketing savvy and started out with a solid strategy for my Shopify store. He and his team are very hardworking, and I'm very grateful that they helped us achieve one of our goals of getting our company to significantly reduce our cost per purchase and increase our ROAS on Meta.

      USA

      5.0

      Great work from UM team. They delivered on time, good results and continued to look for ways to improve and build on learnings. Always prepared and super available. Highly recommend!

      United Kingdom

      5.0

      Very professional, quality work, good communicators. I'd highly recommend UM team, and will surely work with them again.

      USA

      5.0

      The team was extremely communicative and skilled. They wouldn't stop until we were done and they went above and beyond to make sure we solved every problem. I appreciated their time and effort very much. Thank you for everything!

      Germany

      5.0

      UM is fantastic to work with. They gets the job done well, on time and on budget. Thanks Victor!

      USA

      5.0

      We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully.

      Australia

      5.0

      Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!

      USA

      5.0

      UM did a great job in resolving our issue with Google Ads, diagnosing our issue very quickly and getting us back where we needed to be! Highly recommended! A+++

      Canada

      5.0

      Completed updated our marketing strategy. Very pleased with the results so far.

      USA

      5.0

      Very knowledgeable, good communications, delivers on promises and very friendly, UM is our go-to for all things Google Analytics.

      USA

      OUR TEAM

      We've joined forces to turn bold ideas into reality

      Career Hub

      document-icon
    • Dmytro
      Blyznyuk

      SEO

      Dmytro Blyznyuk

      SEO

      The SEO wizard with an attitude as positive as his results. He turns SEO challenges into success stories with a smile.

    • Veronika
      Vysotska

      Head of PPC Team

      Veronika Vysotska

      Head of PPC Team

      She's the positive force and Team leader of our PPC department. Every project she touches turns into a success, thanks to her skill and upbeat approach.

    • Roman
      Kravets

      Co-founder & Head of growth

      Roman Kravets

      Co-founder & Head of growth

      The thinker and planner leading us forward. As co-founder and head of growth of UM, his fresh ideas and constant drive for growth keep our team moving and thriving.

    • Victor
      Terekhovskyi

      Сo-founder & COO

      Victor Terekhovskyi

      Сo-founder & COO

      The team's cornerstone, always there to lift everyone towards success. As co-founder and COO of UM, his passion lies in keeping the team driven and eager for new achievements.

    • Dmytro
      Zabolotnyi

      Senior Graphic Designer

      Dmytro Zabolotnyi

      Senior Graphic Designer

      The guy who makes design more than just pretty – he makes it feel alive. Every project is a journey into turning great ideas into visually stunning realities.

    • Kate
      Terekhovskaya

      Middle PPC Specialist

      Kate Terekhovskaya

      Middle PPC Specialist

      She's the heart of our PPC team, always ready to lend her expertise and knowledge. Approachable and kind, she makes communication easy and effective.

    • Vladyslav
      Chornenkyi

      Senior PPC Specialist

      Vladyslav Chornenkyi

      Senior PPC Specialist

      Kindness and support are his trademarks. He ensures every detail is perfect, bringing a high level of care and excellence to his PPC management work.

    • Yevhen
      Subota

      Team Lead SEO

      Yevhen
      Subota

      Team Lead SEO

      The brainpower behind our team, steering our SEO with unmatched wisdom. As a leader, he’s not just smart, he’s SEO-savvy, turning strategies into triumphs.

    • PRINCIPLES

      Our
      culture

      9+ Years of Experience
      in Digital Marketing

      • Honest, resilient, and sincere

        Call shit - shit. Truthfulness is our creed. We openly share our thoughts and ideas, striving for improvement. We acknowledge our own mistakes, learn from them, and don't shift blame onto others.

      • Passion

        It's important to us that you are passionate about your business and we are passionate about our craft. We always seek opportunities for growth and learning, striving for improvement. We also support new ideas and experiments even if they are risky. Without this there will be no magic.

      • Care

        We regularly communicate with each other to identify problems and needs in order to effectively address them. We've also created a repository of educational materials for personal and career growth.

      • Practice

        With experience in over 160 projects particularly in the clothing, electronics, and cosmetics industries, we have honed our skills in understanding and developing businesses similar to yours. We are here to ensure your growth while maintaining simplicity and efficiency.

      • Justice

        We have clear criteria for evaluating work which we discuss with the client. We ensure fair recognition and rewards for achievements and contributions.

      • Innovation through passion

        We love what we do and we meticulously work on new ideas. Always ready to challenge the ordinary and create something extraordinary.

      UM STORE

      We donate and engage in charity work for Ukraine

      @um.str

      UM Store, patriotic clothes & candles

      special offer

      Ready for the
      next step?

      • PRICE: $299

        Audit Shopify
        e-commerce

        • Technical analysis of advertising accounts to verify settings accuracy.

        • Analysis of historical and active advertising campaigns with recommendations for improving results.

        • Website analysis and recommendations for increasing conversion.

        • Action plan with described expected outcome.

        SEND A MESSAGE

      • PRICE: FREE

        UNIT —
        economics

        • We'll calculate and determine a profitable
          traffic channel for your business.

        • Provide recommendations for increasing
          website conversion if the business is not yet
          ready for traffic influx.

        • We'll answer all questions.

        SEE IF YOU'RE READY

      Veronika

      Meet Veronika, Leader of the PPC Team. Feel free to text her and get all that you need.

      FAQ

      • When will we see the first sales?

        On average, we start seeing initial results after 2-3 weeks from the campaign launch and achieve positive ROAS within 1.5 - 2 months.

      • How do you measure the success of advertising campaigns?

        We track the effectiveness of advertising campaigns at every stage of the funnel starting from engagement with advertising creatives (CTR) to analyzing website metrics (Engagement rate, Conversion rate).

      • How often will I receive reports on campaign results?

        You will have access to real-time dashboards and weekly meetings to discuss reports on results.

      • What are the main differences between your agency and competitors?

        We exclusively scale e-commerce projects by implementing a creative strategy through performance channels.

      • Does your agency have a minimum advertising budget to start?

        Not less than $1000 to start.

      • How do you address low conversion rates on the website?

        Over 9 years of experience, we've developed an understanding of what a website needs to achieve maximum conversion rates. Therefore, we provide each client with recommendations for improving their conversion rates.

      • Do you create creatives?

        Yes, we have an in-house graphic design department and implement static, motion, and video creatives.

      • How soon will we launch the first campaigns?

        On average, within 3 weeks after starting work.

      • Do you set up tracking on the website?

        Yes, our technical specialists set up tracking for Google Analytics, Google Tag Manager, Facebook Conversion API, Pixel, and others.

      • What is your average ROAS?

        On average, we achieve a 250% - 300% ROAS.

      • In which niches do you have experience?

        We specialize in clothing, cosmetics, electronics, and B2B segments in e-commerce.

      Ready to discuss your project with us?

        Or you can Book a Free Demo Call
        at convenient time

        By sending this form I confirm that I have read and accept the Privacy Policy

        Thank you!

        Your customer success manager will contact
        you in the next 24 hours.

        Our clients say

        5.0

        "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

        USA

        "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

        Australia

        "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

        USA

        Ask a question

          By sending this form I confirm that I have read and accept the Privacy Policy

          Thank you!

          Your customer success manager will contact
          you in the next 24 hours.

          E-mail to:

          team@unknown.marketing

          Reviews:

          5.0

          Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team.

          USA

          5.0

          UM did a great job in resolving our issue with Google Ads, diagnosing our issue very quickly and getting us back where we needed to be! Highly recommended! A+++

          Canada

          5.0

          Great work from UM team. They delivered on time, good results and continued to look for ways to improve and build on learnings. Always prepared and super available. Highly recommend!

          United Kingdom

          Hey, UM Team 👋

            By sending this form I confirm that I have read and accept the Privacy Policy

            Thank you!

            Your customer success manager will contact
            you in the next 24 hours.