Retention
Marketing
Agency
for Shopify Stores

We help problem-solving DTC brands break through
the six-figure ceiling with traffic acquisition, funnel optimization and customer retention
Free Strategy Call

146+ reviews. All chances are
you’ll be impressed too.

Email marketing
Art supplies
USA

APRIL, 2026 — TODAY

Art supplies

Online store of art supplies

FacebookLinkedInXCopy Link

Budget:

NDA

Profit:

$33,900

ROAS:

Email marketing
Clothing
USA

JULY, 2025 — TODAY

Motorcycle apparel

Online store of motorcycle apparel

FacebookLinkedInXCopy Link

Budget:

NDA

Profit:

NDA

ROMI:

Email marketing
Electronics
USA

Jul, 2025 — Today

Electric scooters

Online store of electric scooters

FacebookLinkedInXCopy Link

Conversions:

NDA

Revenue:

NDA

ROMI:

1,170%

Numbers

We're result driven

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result

A successful strategy starts with understanding what your customer wants, what stands in their way, and what they're willing to do to get the result. From there, that insight shapes everything we run as a retention marketing agency: flows and automations, weekly campaigns, and list growth. As competition gets tougher, the brands still growing are the ones customers come back to. Everyone else keeps paying to buy the same customer twice.

Free Strategy Call

WHAT'S INCLUDED

How we manage retention marketing

  • [01] STEP
    • Unit
      Economics

    • Customer
      Segments

    • Lifecycle
      Map

    GTM
    Strategy

    We start with the customer and the numbers. Purchase history tells us who buys once and who comes back; margin and AOV tell us what a repeat order is worth. That maps the lifecycle: which segments exist, what each one needs to hear, and which automations earn their place first.

    Result:

    A lifecycle map and a target for repeat revenue you can hold us to before a single flow gets built.

    Book a free Strategy Call
  • [02] STEP
    • DMARC / SPF
      / DKIM

    • Domain
      Setup

    • Inbox
      Placement

    Technical
    Setup Review

    Before a single send, the plumbing gets checked: DMARC, SPF and DKIM records, sending domains, Klaviyo integration and tracking, list health and where your emails currently land. Retention built on a broken setup just fills spam folders faster.

    Result:

    Emails reach the inbox instead of spam, and every later test runs on a setup you can trust.

    Book a free Strategy Call
  • [03] STEP
    • Popups &
      Welcome

    • Cart &
      Browse

    • Post-purchase
      & Winback

    Flows & Automations

    The money in retention lives in automations. Popups and signup offers feed new subscribers into the welcome flow; abandoned checkout, browse, post-purchase and winback get built — or rebuilt — around real purchase behavior, then tested message by message. They sell around the clock without touching your ad budget.

    Result:

    A base of automations that brings customers back on its own — revenue that arrives whether or not you spent on ads that day.

    Book a free Strategy Call
  • [04] STEP
    • Campaign
      Calendar

    • Segmented
      Sends

    • Content
      Angles

    Campaigns & Content

    A weekly calendar that is not a discount ladder. Campaigns go to segments, not the whole list: launches, restocks, education and social proof — each angle tied to what that segment actually browses and buys.

    Result:

    A list that hears from you weekly without burning out, and campaign revenue that does not depend on a discount.

    Book a free Strategy Call
  • [05] STEP
    • Weekly
      Reporting

    • Flow
      Contribution

    • Monthly
      Planning

    Reporting &
    Optimization

    Every week we compare the numbers that matter against the targets we agreed on: retention revenue share, revenue per send, flow contribution, and the open, click and conversion rates underneath them. Anything more than twenty percent off target is raised before the call, not during it.

    Result:

    You always know what changed, why it changed and what happens next, with monthly planning turning that into the next set of tests.

    Book a free Strategy Call

Ready to discuss your project with us?

    By sending this form I confirm that I have read and accept the Privacy Policy

    Thank you!

    Your customer success manager will contact
    you in the next 24 hours.

    Our clients say

    5.0

    "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

    USA

    "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

    Australia

    "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

    USA

    Emails

    What we actually put in the inbox

    Flows and campaigns, designed and built in-house. A few recent ones — straight from live accounts.

    cases

    Retention results from real ecommerce accounts

    Art supplies Art supplies

    Art supplies

    Email marketing

    USA

    APRIL, 2026 — TODAY

    Art supplies

    Online store of art supplies

    FacebookLinkedInXCopy Link

    Budget:

    NDA

    Profit:

    $33,900

    ROAS:

    Motorcycle apparel Motorcycle apparel

    Clothing

    Email marketing

    USA

    JULY, 2025 — TODAY

    Motorcycle apparel

    Online store of motorcycle apparel

    FacebookLinkedInXCopy Link

    Budget:

    NDA

    Profit:

    NDA

    ROAS:

    N/A

    Electric scooters Electric scooters

    Electronics

    Email marketing

    USA

    Jul, 2025 — Today

    Electric scooters

    Online store of electric scooters

    FacebookLinkedInXCopy Link

    Budget:

    N/A

    Profit:

    N/A

    ROAS:

    N/A

    Wholesale flowers Wholesale flowers

    B2B

    Email marketing

    USA

    Jul, 2025 — Today

    Wholesale flowers

    Online floral supply store

    FacebookLinkedInXCopy Link

    Budget:

    N/A

    Profit:

    N/A

    ROAS:

    N/A

    REVIEWS

    Our partners will tell you better about us

    Veronika

    Meet Veronika, Leader of the PPC Team. Feel free to text her and get all that you need.

    FAQ

    • When will we see the first results?

      Core flows usually start generating revenue within the first 2-3 weeks, as soon as they go live. The full effect compounds over 2-3 months as campaigns, segmentation and list growth build on top.

    • How soon will the first flows go live?

      The technical review happens in the first week of work; core flows go live within the first 2-3 weeks.

    • How do you measure the success of retention marketing?

      We track effectiveness at every stage: deliverability and inbox placement, engagement metrics (Engagement rate, Conversion rate).

    • How often will I receive reports on campaign results?

      You will have access to real-time dashboards and weekly meetings to discuss reports on results.

    • Can you make changes on our website?

      Yes. We have an in-house development team, so page fixes, landing pages and tracking work get done by us rather than handed back to you.

    • What are the main differences between your agency and competitors?

      We focus on scaling Shopify and e-commerce brands by connecting customer research, lifecycle strategy, retention campaign management, and funnel optimization. Instead of treating ads as an isolated service, we use performance data to improve the entire customer journey.

    • Is there a minimum list size to start?

      No hard minimum. Retention compounds with list size, so if your list is small, we pair the program with list growth from day one: popups, signup offers and lead capture on the store.

    • How do you address low conversion rates on the website?

      Over 9 years of experience, we've developed an understanding of what a website needs to achieve maximum conversion rates. Therefore, we provide each client with recommendations for improving their conversion rates.

    • Do you set up tracking on the website?

      Yes, our technical specialists set up Klaviyo integration and tracking, Google Analytics 4, Google Tag Manager, and the DNS records email needs: DMARC, SPF and DKIM.

    • What other services do you offer?

      Paid social, paid search, SEO and web development. Which of them a project needs gets decided by the numbers, not by what we would like to sell.

    • Which retention channels and tools do you work with?

      We work in Klaviyo — the retention platform built for Shopify. Our team handles strategy, technical setup, flows and automations, campaign calendar, segmentation, popups, deliverability and ongoing optimization to grow the share of revenue that comes from your existing customers.

    • What does your retention marketing service include?

      Our retention marketing covers technical setup, flows and automations, weekly campaigns, segmentation, popups and list growth, deliverability and ongoing reporting. Design, copy and build all happen in-house, in Klaviyo.

    Ready to discuss your project with us?

      Or you can Book a Free Demo Call
      at convenient time

      By sending this form I confirm that I have read and accept the Privacy Policy

      Thank you!

      Your customer success manager will contact
      you in the next 24 hours.

      Our clients say

      5.0

      "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

      USA

      "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

      Australia

      "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

      USA

      Ask a question

        By sending this form I confirm that I have read and accept the Privacy Policy

        Thank you!

        Your customer success manager will contact
        you in the next 24 hours.

        E-mail to:

        team@unknown.marketing

        Reviews:

        5.0

        Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team.

        USA

        5.0

        UM did a great job in resolving our issue with Google Ads, diagnosing our issue very quickly and getting us back where we needed to be! Highly recommended! A+++

        Canada

        5.0

        Great work from UM team. They delivered on time, good results and continued to look for ways to improve and build on learnings. Always prepared and super available. Highly recommend!

        United Kingdom

        Hey, UM Team 👋

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          you in the next 24 hours.