Paid Search Agency
for Shopify Stores

We help problem-solving DTC brands break through
the six-figure ceiling with traffic acquisition, funnel optimization and customer retention
Free Strategy Call

146+ reviews. All chances are
you’ll be impressed too.

Google Ads
Home decor
USA

February, 2026 — Today

Party Goods

Online store of Party Goods

FacebookLinkedInXCopy Link

Budget:

$26,242

Profit:

$61,393

ROAS:

234%

Meta Ads
Google Ads
Сookware
USA

November, 2024 — by today

Сookware

Online store of iron dutch ovens

FacebookLinkedInXCopy Link

Budget:

$262,900

Profit:

$1,108,447

ROAS:

421%

Meta Ads
Google Ads
Jewelry
USA

Jun, 2025 — Today

Jewelry

Online store of jewelry pieces

FacebookLinkedInXCopy Link

Budget:

$45,725

Profit:

$141,092

ROAS:

308%

Numbers

We're result driven

  • card1
  • card2
  • card3
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  • card5$45M
  • card6200
  • card711/mth
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result

A successful strategy starts with understanding what your customer wants, what stands in their way, and what they're willing to do to get the result. From there, that insight shapes everything we run as a paid search marketing agency: traffic acquisition, the funnel, and customer retention. As competition gets tougher, the brands still growing are the ones adding value. Everyone else blames the algorithm.

Free Strategy Call
WHY SCALING BREAKS

Do you know why your best ad works?

Usually, three things are happening at the same time.

01

Nobody broke down the winner

One ad is carrying the account, but nobody knows why. Was it the hook? The person on camera? The claim? The proof? If you don't know what made it work, you can't build the next five winners. You're back to guessing.

02

The message was a lucky guess

The ad worked. The next four didn't. There was no customer research behind the message and nothing to validate the next idea against. Nobody looked at what customers actually say before deciding what the ads should say.

03

The math came after the plan

Target ROAS gets picked first. Margin, shipping, AOV and repeat purchases get checked later. Do the math in the right order and the scaling plan often changes. Sometimes the campaign shouldn't be scaled at all.

SPECIAL OFFER

That's exactly why we built the Growth Assessment

A 94-point audit of your funnel, traffic, and retention. We find exactly what's holding your store back, rank it by revenue impact, and show you what to fix first.
Takes us 48 hours. Costs you nothing.

Show me where I'm losing money

Customers

WHAT'S INCLUDED

How we manage paid search campaigns

  • [01] STEP
    • Unit
      Economics

    • Search & Intent
      Research

    • Campaign
      Architecture

    GTM
    Strategy

    We start with the numbers and the demand. Margin, AOV and repeat purchase tell us what a new customer can cost. Search and intent research tells us what people type and what they mean by it. Together they decide the campaign architecture: where Search, Shopping and PMax each earn their budget.

    Result:

    A clear campaign architecture and a target cost per customer you can hold us to before any budget gets scaled.

    Book a free Strategy Call
  • [02] STEP
    • Feed
      Rebuild

    • Product
      Titles

    • Merchant
      Center

    Feed & Shopping
    Optimization

    In paid search your product feed is the ad. Titles, attributes, images and prices get rebuilt around how people actually search — because Shopping and PMax can only sell what the feed tells them about. Every change is tracked, so we know which one moved the numbers.

    Result:

    Products surface for the right queries, and clicks stop leaking to better-optimized competitors.

    Book a free Strategy Call
  • [03] STEP
    • Landing
      Pages

    • Cart &
      Checkout

    • Automated
      Flows

    Funnel Optimization

    Once we know which queries convert, we carry them through the rest of the journey. Product pages, landing pages and cart get optimized around the exact search terms from our research — so the page answers the same question the customer typed into Google.

    Result:

    More of the traffic you already paid for turns into orders, which lowers what every customer costs you.

    Book a free Strategy Call
  • [04] STEP
    • Account
      Structure

    • Budget
      Allocation

    • Scaling

    Campaign Management

    As your ecommerce paid search agency, we turn strategy into daily execution across the account. Budgets move toward validated queries and products, wasted spend gets cut with negative lists, winners get more room to scale, and every decision ties back to the economics we agreed on.

    Result:

    Spend grows only when the numbers support it, and you can see what changed and why at any point.

    Book a free Strategy Call
  • [05] STEP
    • Weekly
      Reporting

    • Tracking
      Health

    • Monthly
      Planning

    Reporting &
    Optimization

    Every week we compare the numbers that matter against the targets we agreed on: revenue, spend, CPA and ROAS split by Search, Shopping and PMax, and the click-through and conversion rates underneath them. Anything more than twenty percent off target is raised before the call, not during it.

    Result:

    You always know what changed, why it changed and what happens next, with monthly planning turning that into the next set of tests.

    Book a free Strategy Call

Ready to discuss your project with us?

    By sending this form I confirm that I have read and accept the Privacy Policy

    Thank you!

    Your customer success manager will contact
    you in the next 24 hours.

    Our clients say

    5.0

    "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

    USA

    "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

    Australia

    "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

    USA

    cases

    Paid search results from real ecommerce accounts

    Party Goods Party Goods

    Home decor

    Google Ads

    USA

    February, 2026 — Today

    Party Goods

    Online store of Party Goods

    FacebookLinkedInXCopy Link

    Budget:

    $26,242

    Profit:

    $61,393

    ROAS:

    234%

    Сookware Сookware

    Сookware

    Meta Ads

    Google Ads

    USA

    November, 2024 — by today

    Сookware

    Online store of iron dutch ovens

    FacebookLinkedInXCopy Link

    Budget:

    $262,900

    Profit:

    $1,108,447

    ROAS:

    421%

    Jewelry Jewelry

    Jewelry

    Meta Ads

    Google Ads

    USA

    Jun, 2025 — Today

    Jewelry

    Online store of jewelry pieces

    FacebookLinkedInXCopy Link

    Budget:

    $45,725

    Profit:

    $141,092

    ROAS:

    308%

    Electric scooters Electric scooters

    Electronics

    Meta Ads

    Google Ads

    USA

    Mar, 2025 — Today

    Electric scooters

    Online store of electric scooters

    FacebookLinkedInXCopy Link

    Budget:

    $16,183

    Profit:

    $120,631

    ROAS:

    745%

    Canvas prints Canvas prints

    Home decor

    Google Ads

    USA

    Jun, 2025 — Today

    Canvas prints

    Online store of canvas prints

    FacebookLinkedInXCopy Link

    Budget:

    $7,311

    Profit:

    $16,408

    ROAS:

    224%

    Skincare Skincare

    Cosmetics

    Meta Ads

    Google Ads

    USA

    Feb, 2025 — Today

    Skincare

    Online store of skincare products

    FacebookLinkedInXCopy Link

    Budget:

    $37,574

    Profit:

    $148,118

    ROAS:

    394%

    Dropshipping Dropshipping

    Dropshipping

    Google Ads

    USA

    Mar, 2025 — by today

    Dropshipping

    Online store of women’s underwear

    FacebookLinkedInXCopy Link

    Budget:

    $52,784

    Profit:

    $115,508

    ROAS:

    219%

    Accessories Accessories

    Accessories

    Google Ads

    Europe

    November, 2025 — by today

    Accessories

    Online store of intimate accessories

    FacebookLinkedInXCopy Link

    Budget:

    €52,893

    Profit:

    €227,939

    ROAS:

    431%

    Supplements Supplements

    Supplements

    Google Ads

    Netherlands

    June, 2024 — Today

    Supplements

    Online store of supplements

    FacebookLinkedInXCopy Link

    Budget:

    $1,928

    Profit:

    $39,570

    ROAS:

    2052%

    Socks Socks

    Clothing

    Meta Ads

    Google Ads

    Europe

    June, 2023 — by today

    Socks

    Online store of organic socks

    FacebookLinkedInXCopy Link

    Budget:

    $7,200

    Profit:

    $37,294

    ROAS:

    516%

    REVIEWS

    Our partners will tell you better about us

    Veronika

    Meet Veronika, Leader of the PPC Team. Feel free to text her and get all that you need.

    FAQ

    • When will we see the first sales?

      On average, we start seeing initial results after 2-3 weeks from the campaign launch and achieve positive ROAS within 1.5 - 2 months.

    • How soon will we launch the first campaigns?

      Within the first week of starting work.

    • How do you measure the success of advertising campaigns?

      We track effectiveness at every stage: search term quality and CTR, website metrics (Engagement rate, Conversion rate).

    • How often will I receive reports on campaign results?

      You will have access to real-time dashboards and weekly meetings to discuss reports on results.

    • Can you make changes on our website?

      Yes. We have an in-house development team, so page fixes, landing pages and tracking work get done by us rather than handed back to you.

    • What are the main differences between your agency and competitors?

      We focus on scaling Shopify and e-commerce brands by connecting search intent research, feed optimization, paid search campaign management, and funnel optimization. Instead of treating ads as an isolated service, we use performance data to improve the entire customer journey.

    • Does your agency have a minimum advertising budget to start?

      Not less than $3,000 to start.

    • How do you address low conversion rates on the website?

      Over 9 years of experience, we've developed an understanding of what a website needs to achieve maximum conversion rates. Therefore, we provide each client with recommendations for improving their conversion rates.

    • Do you set up tracking on the website?

      Yes, our technical specialists set up tracking for Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, and Merchant Center.

    • What other services do you offer?

      Paid social, retention marketing, SEO and web development. Which of them a project needs gets decided by the numbers, not by what we would like to sell.

    • Which paid search campaign types do you manage for Shopify brands?

      We manage the full Google Ads stack for ecommerce: Search (brand and non-brand), Shopping, and Performance Max, plus feed management in Merchant Center. Our team handles strategy, campaign setup, keyword and intent research, negative lists, bidding, tracking and ongoing optimization to help Shopify stores acquire customers profitably.

    • What does your paid search management service include?

      Our paid search management covers keyword and intent research, campaign setup, product feed optimization, bidding, negative keywords, conversion tracking and ongoing reporting. We also improve landing pages to connect what shoppers search for with what they find on your store.

    Ready to discuss your project with us?

      Or you can Book a Free Demo Call
      at convenient time

      By sending this form I confirm that I have read and accept the Privacy Policy

      Thank you!

      Your customer success manager will contact
      you in the next 24 hours.

      Our clients say

      5.0

      "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

      USA

      "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

      Australia

      "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

      USA

      Ask a question

        By sending this form I confirm that I have read and accept the Privacy Policy

        Thank you!

        Your customer success manager will contact
        you in the next 24 hours.

        E-mail to:

        team@unknown.marketing

        Reviews:

        5.0

        Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team.

        USA

        5.0

        UM did a great job in resolving our issue with Google Ads, diagnosing our issue very quickly and getting us back where we needed to be! Highly recommended! A+++

        Canada

        5.0

        Great work from UM team. They delivered on time, good results and continued to look for ways to improve and build on learnings. Always prepared and super available. Highly recommend!

        United Kingdom

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