Content:
SHARE:
Subscribe and don't miss anything important
Don't worry, we don't spam 😍
We helped a medical products brand build an extensive library of content in French and German. As the work progressed, the site became more visible in AI search and began attracting more visitors from AI assistants.
Those visitors started buying, too. The brand recorded its first purchases from AI traffic, with €1,225.70 in sales over three months.
Medical products SEO · Results at a glance
Across the selected reporting period
Across 179 site pages
58 in June → 315 in August 2026
Over three months
AI impressions and citations are report totals. Session growth compares August with June 2026.
Building the content in two languages
A large part of the project was developing the website’s content in French and German. We helped the brand expand its library of articles, giving it more opportunities to reach people researching subjects relevant to its medical products.
SEO ran alongside PPC. The content work supported the brand’s presence in search while advertising continued in parallel.
More visibility in AI search
The change became clear in the weekly AI impressions chart. Impressions rose sharply in the second half of July and stayed above the earlier level through August and September.
The report recorded 646K impressions in AI search across the selected reporting period.
Appearing as a source in AI answers
The website’s content also started appearing more often in AI answers. Ahrefs recorded 979 AI citations across 179 pages on the site.
Google AI Overviews accounted for 878 of those citations. The report also recorded citations in Google AI Mode, ChatGPT, Gemini, Perplexity and Copilot.
AI traffic began bringing in sales
The GA4 report shows how visits from AI assistants changed over the summer:
| Metric | June 2026 | July 2026 | August 2026 |
|---|---|---|---|
| AI sessions | 58 | 156 | 315 |
| Organic search sessions | 90,295 | 92,466 | 101,624 |
| Purchases from organic search | 40 | 34 | 42 |
| Organic search sales | €5,431.57 | €3,899.77 | €4,658.05 |
Traffic figures are sessions. The sales row shows revenue attributed to organic search.
By August, monthly AI sessions were 5.4 times their June level.
The first sales from AI traffic
The brand recorded €1,225.70 in sales from AI traffic over three months.
Organic search brought in 116 purchases and €13,989.39 in sales between June and August. Sessions increased each month, while sales varied.
Improving the articles already on the site
We’re now working through the older blog posts. That includes refreshing their visual presentation, improving internal links and updating the pages to help more readers take the next step toward a purchase.
New content and off-page work continue alongside these updates. The aim is to keep expanding the library while making the existing articles more useful to readers and more effective at bringing in customers.
The backlink snapshot shows approximately 1.2K referring domains and 4.4K backlinks across the website.
Want your content to bring in more customers?
Let’s review your website and find where content, internal links and page improvements could help more visitors become customers.
Book a free strategy call
