Jun, 2025 — Today
Jewelry
Online store of jewelry pieces
Budget:
$45,725
Profit:
$141,092
ROAS:
308%
Delivering
Sales
for Shopify Stores
We help Shopify stores grow and scale
with data-based in performance marketing , customer retention and high-converting creative
with data-based in performance marketing , customer retention and high-converting creative
Meta Ads
Google Ads
Jewelry
USA
Meta Ads
Google Ads
Electronics
USA
Mar, 2025 — Today
Electric scooters
Online store of electric scooters
Budget:
$16,183
Profit:
$120,631
ROAS:
745%
Google Ads
Home decor
USA
Jun, 2025 — Today
Canvas prints
Online store of canvas prints
Budget:
$7,311
Profit:
$16,408
ROAS:
224%
our mission
Victor Terekhovskyi
Сo-founder & COO
We believe growth should create value for people, not just numbers.
Our mission is to help Shopify brands scale predictably, combining performance marketing with a
culture of care and partnership.
Top Rated
Plus Experts
Plus Experts
200+ Reviewed
Company
Company
Shopify Partners
Agency
Agency
100% Job Success
on Upwork
on Upwork
Growth Strategy
Growth Strategy
Every brand needs a clear direction. We study your business goals and historical P&L to set KPIs that define success. Based on this foundation, we select the channels and strategies that can deliver measurable results. Backed by real e-commerce data and experience from more than 200 projects, the outcome is a growth plan you can track and rely on
Paid Social Management
Paid Social Management
Social platforms aren’t just about reach, they’re about building demand. We manage your Instagram, Facebook, TikTok, and other paid social campaigns with a balance of creative storytelling and data-driven targeting. Our focus is on finding new audiences, testing at scale, and optimizing campaigns to drive sales, not just clicks.
Paid Search Management
Paid Search Management
Search is where intent meets opportunity. We manage Google and Bing Ads to capture high-intent customers at the moment they’re ready to buy. From keyword strategy to campaign optimization, we ensure every dollar spent works toward measurable ROI. With our experience in scaling budgets across industries, we know how to keep acquisition costs efficient as you grow.
Retention
Marketing
Retention
Marketing
Scaling doesn’t stop at the first purchase. Through email and SMS, we help you turn one-time buyers into loyal customers. From automated flows to personalized campaigns, we build systems that nurture relationships, increase lifetime value, and stabilize revenue.
SEO
SEO
Organic visibility is your long-term growth engine. We combine technical optimization, content strategy, and backlink building to improve your search rankings and bring in qualified traffic that compounds over time. SEO takes patience, but when done right, it lowers acquisition costs and keeps your brand discoverable long after ads stop running.
With 200+ managed Shopify projects, we know what works, what doesn’t and where to focus right from the start.
we work
[ 1 ]
Week
Onboarding
1
Briefing
2
Debriefing
3
Account access
4
Project system setup
[ 2 ]
Week
Exploration
5
Unit economics
6
Website audit
7
Advertising audit
8
Competitor analysis
9
Strategy development
[ 3 ]
Week
Setup
10
Tracking setup
11
Merchant setup
12
Ad content creation
13
Campaigns setup
[ 4 ]
Week
Growth
14
Reporting setup
15
Actionable insights
16
Results optimization
Ready to discuss your project with us?
Thank you!
Your customer success manager will contact
you in the next 24 hours.
Our clients say
TECHNOLOGY
Our approach
-
[ 01 ] WEEK
-
Selecting Specialists
Strategist, Project Manager, Media Buyer, Designer.
-
Communication Standards
Creating a space for convenient communication in Slack.
-
Project Management
Checklists, tasks, project progress, and all necessary information.
Onboarding
We conduct a briefing with you and assess the project's scope. If both parties are ready to proceed after the briefing all necessary accesses are provided to us. The team begins setting up the project system.
Result:The project's goals, expectations, target audience and key performance indicators (KPIs) are clear. Necessary tools and systems are configured, accesses are provided and the team is ready to start working. After a week of adaptation we know the next steps to achieve the project's goals ensuring your confidence in further progress.
Book a free Strategy Call -
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[ 02 ] WEEK
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Deep Analysis
Thoroughly examining your website, traffic, product, we'll pinpoint any issues.
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Improvement Roadmap
We'll prioritize problems and tasks for resolution.
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Advertising Creatives
We develop our own advertising banners in both video and static formats.
Exploration
We delve deeper into analyzing the project processes. We set up all communications and hold a meeting with you to clarify all details and ask questions. After receiving the information we begin developing the strategy, analyzing competitors and conducting audits of advertising and the website.
Result:Presentation of a strategy specially adapted to your needs. The most effective traffic channels and communication solutions are selected.
Book a free Strategy Call -
-
[ 03 ] WEEK
-
Educational Content
We explain the meaning of specific metrics and reports.
-
Our Practices
Practical experience to achieve your business goals.
-
Tracking Ad Campaigns
Our specialists monitor metrics and performance.
Setup
We handle the technical work: creating all necessary advertising content, setting up campaigns, tracking, conducting analysis, and optimizing all processes.
Result:You'll receive fully prepared and configured advertising campaigns. We start immediately with profitable channels and don't waste client funds on tests.
Book a free Strategy Call -
-
[ 04 ] WEEK
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Only the Essentials
We present the results of advertising campaigns in a simple and understandable format.
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Actionable Insights
We turn gathered insights into actions.
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Strategy Updates
As needed, we update the brand development strategy.
Growth
We've developed a process to foster your brand's growth. Our team identifies all opportunities and prioritizes tasks to ensure we only do meaningful work. We work in weekly sprints, providing weekly, monthly, and quarterly reports that inform you of the progress in executing your roadmap.
Result:You'll receive a detailed progress report that reflects all achieved results and the impact of the work done on brand development.
Book a free Strategy Call -
Traffic channels
Effective execution requires a clear action plan
Creating a multichannel interaction with customers through acquisition and retention strategies
Each of these points is evaluated in terms of impact, cost, risks, and dependencies, and the roadmap is formulated to maximize synergy and align actions with available resources and budgets.
Free Strategy CallCustomers
Retention
Acquisition
Numbers
We're result driven
result
Great work starts with great ideas. A successful strategy takes into account the impact on your industry and your audience from research to media positioning. As competition grows a creative approach is key to getting your brand noticed and standing out amid the noise.
Free Strategy CallIndustries
We specialize
-
20 Cases
Clothing
Clothing
Clothing
We understand how important it is for you to attract more customers, increase sales, and efficiently scale your business. Our knowledge and expertise in this niche allow us to effectively optimize your time and budget avoiding failed experiments by implementing proven strategies right away. We also employ a multi-channel approach to marketing covering all popular traffic channels to your online store to maximize your potential in this competitive market.
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13 Cases
Cosmetics
Cosmetics
Cosmetics
Our extensive experience in this field helps us better understand your audience: their tastes, beauty routines, and needs. We develop a tailored strategy that highlights your brand and makes it easier for buyers to find what they need. Our approach is aimed at attracting new customers, increasing sales, and developing your product.
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27 Cases
Electronics
Electronics
Electronics
Our data & growth analysis team has accumulated significant experience over 9 years of working with online stores of electronic products. Thanks to the gathered data we have accurately identified where and how to improve website pages and we continue to update in a continuous cycle of optimization for our clients.
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14 Cases
Supplements
Supplements
Supplements
We help supplement brands stand out in a crowded market. Our campaigns focus on building trust, educating customers, and driving repeat orders, so your products become part of their daily routine.
-
17 Cases
Other
Other Niches
Other Niches
We only work with projects that interest us and where we are confident in the outcome. If your business belongs to another niche we are ready to consider your situation and create a unique marketing strategy. Our experts pay attention to every detail to ensure the success of your project, regardless of the field of activity.
Ready to discuss your project with us?
Thank you!
Your customer success manager will contact
you in the next 24 hours.
Our clients say
cases
Success stories shaped by our proven practices
Jewelry
Meta Ads
Google Ads
USA
Jun, 2025 — Today
Jewelry
Online store of jewelry pieces
Budget:
$45,725
Profit:
$141,092
ROAS:
308%
Electronics
Meta Ads
Google Ads
USA
Mar, 2025 — Today
Electric scooters
Online store of electric scooters
Budget:
$16,183
Profit:
$120,631
ROAS:
745%
Home decor
Google Ads
USA
Jun, 2025 — Today
Canvas prints
Online store of canvas prints
Budget:
$7,311
Profit:
$16,408
ROAS:
224%
Cosmetics
Meta Ads
Google Ads
USA
Feb, 2025 — Today
Skincare
Online store of skincare products
Budget:
$37,574
Profit:
$148,118
ROAS:
394%
Dropshipping
Google Ads
USA
Mar, 2025 — by today
Dropshipping
Online store of women’s underwear
Budget:
$52,784
Profit:
$115,508
ROAS:
219%
Accessories
Google Ads
Europe
November, 2025 — by today
Accessories
Online store of intimate accessories
Budget:
€52,893
Profit:
€227,939
ROAS:
431%
Сookware
Meta Ads
USA
November, 2024 — by today
Сookware
Online store of iron dutch ovens
Budget:
$7,200
Profit:
$27,540
ROAS:
393%
Electronics
Meta Ads
France
October 2021 — Today
Electronics
Online store of electrostimulation devices
Budget:
€14,600
Profit:
€58,511
ROAS:
400%
Clothing
Meta Ads
USA
April, 2024 — August, 2024
Clothing
Online store of dropshipping jackets
Budget:
€44,148
Profit:
€174,609
ROAS:
396%
Furniture
Meta Ads
Australia
February, 2024 — Today
Furniture
Online store of furniture & home decor
Budget:
$21,562
Profit:
$111,264
ROAS:
516%
Supplements
Google Ads
Netherlands
June, 2024 — Today
Supplements
Online store of supplements
Budget:
$1,928
Profit:
$39,570
ROAS:
2052%
Clothing
Meta Ads
USA
August, 2023 — Today
Vintage clothing
Online store of vintage clothing
Budget:
$3,525.92
Profit:
$44,529.57
ROAS:
1350%
Clothing
Meta Ads
Google Ads
Europe
June, 2023 — by today
Socks
Online store of organic socks
Budget:
$7,200
Profit:
$37,294
ROAS:
516%
Cosmetics
Meta Ads
USA
May, 2024 — Today
Skincare
Online store of skincare products
Budget:
$24,525
Profit:
$60,991
ROAS:
249%
Reviews
Our partners
will tell you
better
about us
I want the same
Upwork average based on 146+ reviews. All chances are you’ll be impressed too.
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Google Analytics Individual Qualification
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Google Ads Search Certification
-
Google Ads Display Certification
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Google Ads Video Certification
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Google Ads Shopping Certification
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Google Ads Measurement Certification
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Google Analytics Individual Qualification
-
Google Ads Search Certification
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Google Ads Display Certification
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Google Ads Video Certification
-
Google Ads Shopping Certification
-
Google Ads Measurement Certification
OUR TEAM
We've joined forces to turn bold ideas into reality
Career Hub
Danya
Silchenko
Silchenko
Head of PPC Unit
Danya Silchenko
Head of PPC Unit
The steady hand leading our PPC team with focus and care. Danya brings structure to every project, turning complex campaigns into clear paths to growth.
Veronika
Vysotska
Vysotska
Head of PPC Unit
Veronika Vysotska
Head of PPC Unit
She's the positive force and Team leader of our PPC department. Every project she touches turns into a success, thanks to her skill and upbeat approach.
Roman
Kravets
Kravets
Co-founder & Head of growth
Roman Kravets
Co-founder & Head of growth
The thinker and planner leading us forward. As co-founder and head of growth of UM, his fresh ideas and constant drive for growth keep our team moving and thriving.
Victor
Terekhovskyi
Terekhovskyi
Сo-founder & COO
Victor Terekhovskyi
Сo-founder & COO
The team's cornerstone, always there to lift everyone towards success. As co-founder and COO of UM, his passion lies in keeping the team driven and eager for new achievements.
Yuliya
Andriushchenko
Andriushchenko
Head of Retention Unit
Yuliya Andriushchenko
Head of Retention Unit
The strategist behind customer loyalty, with deep experience in marketing. Yuliya transforms first-time buyers into long-term supporters, making brands stronger every day.
Kate
Terekhovskaya
Terekhovskaya
Partnership Manager
Kate Terekhovskaya
Partnership Manager
The connector who turns partnerships into real opportunities. With her openness and clarity, Kate builds trust that grows into long-term collaboration.
Vladyslav
Chornenkyi
Chornenkyi
Senior PPC Specialist
Vladyslav Chornenkyi
Senior PPC Specialist
Kindness and support are his trademarks. He ensures every detail is perfect, bringing a high level of care and excellence to his PPC management work.
Iryna
Chornenkyi
Chornenkyi
PPC Specialist
Iryna Maksymets
PPC Specialist
Precise and detail-driven, she makes campaigns run smoothly from start to finish. Iryna’s thoughtful work ensures results that clients can rely on.
Yana
Korniichuk
Korniichuk
PPC Specialist
Yana Korniichuk
PPC Specialist
Creative and dedicated, Yana looks for new winning angles in every campaign. Her energy helps brands grow faster and stay profitable.
Valerii
Marchenko
Marchenko
SEO Specialist
Valerii Marchenko
SEO Specialist
The strategist who makes sure brands get found when it matters most. Valerii’s calm focus and SEO expertise bring lasting visibility and results.
Andriana
Turianchyk
Turianchyk
PPC Specialist
Andriana Turianchyk
PPC Specialist
The attentive eye in our PPC team, always ready to fine-tune campaigns for better results. Andriana’s focus and care bring clarity and steady growth to every project.
PRINCIPLES
Our
culture
9+ Years of Experience
in Digital Marketing
-
Honest, resilient, and sincere
Call shit - shit. Truthfulness is our creed. We openly share our thoughts and ideas, striving for improvement. We acknowledge our own mistakes, learn from them, and don't shift blame onto others.
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Passion
It's important to us that you are passionate about your business and we are passionate about our craft. We always seek opportunities for growth and learning, striving for improvement. We also support new ideas and experiments even if they are risky. Without this there will be no magic.
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Care
We regularly communicate with each other to identify problems and needs in order to effectively address them. We've also created a repository of educational materials for personal and career growth.
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Practice
With experience in over 160 projects particularly in the clothing, electronics, and cosmetics industries, we have honed our skills in understanding and developing businesses similar to yours. We are here to ensure your growth while maintaining simplicity and efficiency.
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Justice
We have clear criteria for evaluating work which we discuss with the client. We ensure fair recognition and rewards for achievements and contributions.
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Innovation through passion
We love what we do and we meticulously work on new ideas. Always ready to challenge the ordinary and create something extraordinary.
UM STORE
We donate and engage in charity work for Ukraine
@um.str
UM Store, patriotic clothes & candles
articles
Practical blog
special offer
Ready
for the
next step?
Meet Veronika, Leader of the PPC Team. Feel free to text her and get all that you need.
ASK A QUESTION
FAQ
-
When will we see the first sales?
On average, we start seeing initial results after 2-3 weeks from the campaign launch and achieve positive ROAS within 1.5 - 2 months.
-
How do you measure the success of advertising campaigns?
We track the effectiveness of advertising campaigns at every stage of the funnel starting from engagement with advertising creatives (CTR) to analyzing website metrics (Engagement rate, Conversion rate).
-
How often will I receive reports on campaign results?
You will have access to real-time dashboards and weekly meetings to discuss reports on results.
-
What are the main differences between your agency and competitors?
We exclusively scale e-commerce projects by implementing a creative strategy through performance channels.
-
Does your agency have a minimum advertising budget to start?
Not less than $1000 to start.
-
How do you address low conversion rates on the website?
Over 9 years of experience, we've developed an understanding of what a website needs to achieve maximum conversion rates. Therefore, we provide each client with recommendations for improving their conversion rates.
-
Do you create creatives?
Yes, we have an in-house graphic design department and implement static, motion, and video creatives.
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How soon will we launch the first campaigns?
On average, within 3 weeks after starting work.
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Do you set up tracking on the website?
Yes, our technical specialists set up tracking for Google Analytics, Google Tag Manager, Facebook Conversion API, Pixel, and others.
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What is your average ROAS?
On average, we achieve a 250% - 300% ROAS.
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In which niches do you have experience?
We specialize in clothing, cosmetics, electronics, and B2B segments in e-commerce.