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We started working with this health brand a few months ago. The brief was to help more people find it through organic search, alongside the brand’s advertising.
We began with initial SEO work and created pages around the health questions relevant to its products. We also developed the content and off-page strategies and carried out AI optimization.
The brand appeared in monitored answers from Google AI Overviews, Gemini and Perplexity. One of its comparison articles has also been used as a source in three AI responses.
Health brand SEO · Results so far
June–September 2026
June–September 2026
AI Overviews, Gemini and Perplexity
Pages built around health questions
We created additional informational pages using a problem–solution format. Each page addressed a health-related issue relevant to the brand and gave the site a dedicated place to cover that subject.
The aim was to reach people while they were researching a problem, before they knew which brand to look for.
A plan for content and off-page work
We completed the initial optimization and developed a content strategy to guide the next pages and articles.
Alongside it, we prepared an off-page promotion strategy for building the brand’s presence on other websites.
Getting mentioned in AI answers
After the AI optimization work, monitoring recorded five responses that mentioned the brand:
| AI platform | Responses mentioning the brand |
|---|---|
| Google AI Overviews — tracked prompts | 2 |
| Gemini | 2 |
| Perplexity | 1 |
AI monitoring snapshot. Counts refer to responses in the tracked set.
The tracked topics included French-language searches about health problems and related devices.
One article cited in three AI responses
A product-comparison article on the brand’s own website was also cited in three AI responses. Those citations gave readers a way to reach the website directly from an AI answer.
What we’re seeing in search
By September, the website was appearing in Google more often than in late June. Clicks also moved higher toward the end of the reporting period, with some variation from day to day.
Across the June–September report, the site recorded 60.5K impressions and 1.09K clicks. Average CTR was 1.8% and average position was 9.7.
| Metric | Result |
|---|---|
| Google Search impressions | 60.5K |
| Google Search clicks | 1.09K |
| Average click-through rate | 1.8% |
| Average position | 9.7 |
Want more people to find your brand?
Let’s look at how your website answers customers’ questions and where it could be more visible in search and AI answers.
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