Instagram Ads
Agency
for Shopify Stores

We help problem-solving DTC brands break through
the six-figure ceiling with traffic acquisition, funnel optimization and customer retention
Free Strategy Call

146+ reviews. All chances are
you’ll be impressed too.

Meta Ads
Home decor
USA

February, 2026 — Today

Home Decor

Online store of Home Decor

FacebookLinkedInXCopy Link

Budget:

$14,411

Profit:

$79,121

ROAS:

550%

Meta Ads
Digital
USA

JANUARY, 2026 — TODAY

Digital Education

Online store of digital & business products

FacebookLinkedInXCopy Link

Budget:

$2,698

Profit:

$4,223

ROAS:

156%

Meta Ads
Furniture
USA

June, 2025 – Today

Home Improvement

Online store of home improvement products

FacebookLinkedInXCopy Link

Budget:

$108,484

Profit:

$701,575

ROAS:

747%

Numbers

We're result driven

  • card1
  • card2
  • card3
  • card4
  • card5$45M
  • card6200
  • card711/mth
  • card8

result

A successful strategy starts with understanding what your customer wants, what stands in their way, and what they're willing to do to get the result. From there, that insight shapes everything we run as an Instagram advertising agency: traffic acquisition, the funnel, and customer retention. As competition gets tougher, the brands still growing are the ones adding value. Everyone else blames the algorithm.

Free Strategy Call
WHY SCALING BREAKS

Do you know why your best ad works?

Usually, three things are happening at the same time.

01

Nobody broke down the winner

One ad is carrying the account, but nobody knows why. Was it the hook? The person on camera? The claim? The proof? If you don't know what made it work, you can't build the next five winners. You're back to guessing.

02

The message was a lucky guess

The ad worked. The next four didn't. There was no customer research behind the message and nothing to validate the next idea against. Nobody looked at what customers actually say before deciding what the ads should say.

03

The math came after the plan

Target ROAS gets picked first. Margin, shipping, AOV and repeat purchases get checked later. Do the math in the right order and the scaling plan often changes. Sometimes the campaign shouldn't be scaled at all.

SPECIAL OFFER

That's exactly why we built the Growth Assessment

A 94-point audit of your funnel, traffic, and retention. We find exactly what's holding your store back, rank it by revenue impact, and show you what to fix first.
Takes us 48 hours. Costs you nothing.

Show me where I'm losing money

Customers

WHAT'S INCLUDED

How we manage Instagram ad campaigns

  • [01] STEP
    • Customer
      Research

    • Unit
      Economics

    • Validation
      Campaign

    GTM
    Strategy

    We start with the customer and the numbers. Reviews, competitor threads and comments tell us what makes people buy and what stops them. Margin, AOV and repeat purchase tell us what a new customer can cost. Those two answers decide which messages are worth testing first.

    Result:

    A validated angle to build on, and a target cost per customer you can hold us to before any budget gets scaled.

    Book a free Strategy Call
  • [02] STEP
    • Creative
      Production

    • Variable
      Testing

    • Winners
      Bank

    Creative
    LEGO Loop

    A winning Instagram ad is something we can explain. Every creative is broken into variables: angle, hook, first frame, person, proof, format, pacing. Each new version changes one of them and locks the rest. Production runs in-house, from scripts and editing to statics, UGC and AI video.

    Result:

    A growing bank of validated elements, so every new creative starts from something already proven instead of a fresh idea.

    Book a free Strategy Call
  • [03] STEP
    • Landing
      Pages

    • Cart &
      Checkout

    • Automated
      Flows

    Funnel Optimization

    Once we know which message converts, we carry it through the rest of the journey. Product pages, landing pages, pop-ups, cart and automated flows get built around the same reason the customer clicked in the first place.

    Result:

    More of the traffic you already paid for turns into orders, which lowers what every customer costs you.

    Book a free Strategy Call
  • [04] STEP
    • Account
      Structure

    • Budget
      Allocation

    • Scaling

    Campaign Management

    As your Instagram ad management agency, we turn strategy into daily execution across the account. Budgets move toward validated messages and products, weak tests get cut, winners get more room to scale, and every decision ties back to the economics we agreed on.

    Result:

    Spend grows only when the numbers support it, and you can see what changed and why at any point.

    Book a free Strategy Call
  • [05] STEP
    • Weekly
      Reporting

    • Tracking
      Health

    • Monthly
      Planning

    Reporting &
    Optimization

    Every week we compare the numbers that matter against the targets we agreed on: revenue, spend, CPA, ROAS, and the click-through and conversion rates underneath them. Anything more than twenty percent off target is raised before the call, not during it.

    Result:

    You always know what changed, why it changed and what happens next, with monthly planning turning that into the next set of tests.

    Book a free Strategy Call

Creatives

Instagram ad creatives we put in the feed

Statics and video, shipped in weekly batches. A few recent ones — straight from live accounts.

Every format, one team

Static ads, video ads, motion design, AI UGC videos and AI photoshoots — all made in-house.

Every format, one team

Static ads, video ads, motion design, AI UGC videos and AI photoshoots — all made in-house.

Ready to discuss your project with us?

    By sending this form I confirm that I have read and accept the Privacy Policy

    Thank you!

    Your customer success manager will contact
    you in the next 24 hours.

    Our clients say

    5.0

    "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

    USA

    "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

    Australia

    "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

    USA

    cases

    Paid social results from real ecommerce accounts

    Home Decor Home Decor

    Home decor

    Meta Ads

    USA

    February, 2026 — Today

    Home Decor

    Online store of Home Decor

    FacebookLinkedInXCopy Link

    Budget:

    $14,411

    Profit:

    $79,121

    ROAS:

    550%

    Digital Education Digital Education

    Digital

    Meta Ads

    USA

    JANUARY, 2026 — TODAY

    Digital Education

    Online store of digital & business products

    FacebookLinkedInXCopy Link

    Budget:

    $2,698

    Profit:

    $4,223

    ROAS:

    156%

    Home Improvement Home Improvement

    Furniture

    Meta Ads

    USA

    June, 2025 – Today

    Home Improvement

    Online store of home improvement products

    FacebookLinkedInXCopy Link

    Budget:

    $108,484

    Profit:

    $701,575

    ROAS:

    747%

    Сookware Сookware

    Сookware

    Meta Ads

    Google Ads

    USA

    November, 2024 — by today

    Сookware

    Online store of iron dutch ovens

    FacebookLinkedInXCopy Link

    Budget:

    $262,900

    Profit:

    $1,108,447

    ROAS:

    421%

    Jewelry Jewelry

    Jewelry

    Meta Ads

    Google Ads

    USA

    Jun, 2025 — Today

    Jewelry

    Online store of jewelry pieces

    FacebookLinkedInXCopy Link

    Budget:

    $45,725

    Profit:

    $141,092

    ROAS:

    308%

    Electric scooters Electric scooters

    Electronics

    Meta Ads

    Google Ads

    USA

    Mar, 2025 — Today

    Electric scooters

    Online store of electric scooters

    FacebookLinkedInXCopy Link

    Budget:

    $16,183

    Profit:

    $120,631

    ROAS:

    745%

    Skincare Skincare

    Cosmetics

    Meta Ads

    Google Ads

    USA

    Feb, 2025 — Today

    Skincare

    Online store of skincare products

    FacebookLinkedInXCopy Link

    Budget:

    $37,574

    Profit:

    $148,118

    ROAS:

    394%

    Electronics Electronics

    Electronics

    Meta Ads

    France

    October 2021 — Today

    Electronics

    Online store of electrostimulation devices

    FacebookLinkedInXCopy Link

    Budget:

    €14,600

    Profit:

    €58,511

    ROAS:

    400%

    Clothing Clothing

    Clothing

    Meta Ads

    USA

    April, 2024 — August, 2024

    Clothing

    Online store of dropshipping jackets

    FacebookLinkedInXCopy Link

    Budget:

    €44,148

    Profit:

    €174,609

    ROAS:

    396%

    Furniture Furniture

    Furniture

    Meta Ads

    Australia

    February, 2024 — Today

    Furniture

    Online store of furniture & home decor

    FacebookLinkedInXCopy Link

    Budget:

    $21,562

    Profit:

    $111,264

    ROAS:

    516%

    Vintage clothing  Vintage clothing 

    Clothing

    Meta Ads

    USA

    August, 2023 — Today

    Vintage clothing 

    Online store of vintage clothing

    FacebookLinkedInXCopy Link

    Budget:

    $3,525.92

    Profit:

    $44,529.57

    ROAS:

    1350%

    Socks Socks

    Clothing

    Meta Ads

    Google Ads

    Europe

    June, 2023 — by today

    Socks

    Online store of organic socks

    FacebookLinkedInXCopy Link

    Budget:

    $7,200

    Profit:

    $37,294

    ROAS:

    516%

    Skincare Skincare

    Cosmetics

    Meta Ads

    USA

    May, 2024 — Today

    Skincare

    Online store of skincare products

    FacebookLinkedInXCopy Link

    Budget:

    $24,525

    Profit:

    $60,991

    ROAS:

    249%

    REVIEWS

    Our partners will tell you better about us

    Veronika

    Meet Veronika, Leader of the PPC Team. Feel free to text her and get all that you need.

    FAQ

    • What do your Instagram advertising services include?

      Strategy and unit economics, in-house creative production for Feed, Stories and Reels, campaign setup and audience targeting, daily budget management and scaling, Meta Pixel and Conversions API tracking, weekly reporting and monthly planning. In other words, full Instagram ad management, sometimes called Instagram PPC management, handled by one team.

    • What is the difference between boosting a post and running Instagram ads?

      Boosting pushes one existing post to more people with a few simple settings. Instagram ads are built in Ads Manager, where you choose the campaign objective, audience, placements and budget, test several creatives against each other and measure results against sales. Boosting can add reach; a growing ecommerce brand needs proper campaigns.

    • Which Instagram ad placements do you use?

      Feed, Stories, Reels and Explore. We don't pick placements by habit: each one gets creatives made for its format, and budget follows the placements that bring orders at the target cost.

    • Which Instagram ad formats work best for Shopify brands?

      No single format wins for every brand. Vertical video, UGC, carousels and statics all get tested, and the results decide. Every creative is broken into variables (angle, hook, first frame, person, proof, format, pacing), so we can see why a format works for your product and build on it.

    • How do you make ads for Reels and Stories?

      Vertical, full-screen and built to stop the scroll in the first seconds, with the hook and the first frame treated as separate variables to test. Scripts, editing, motion, UGC and AI-generated video are all produced in-house, so new versions come out at the pace testing needs.

    • How do you choose an Instagram advertising agency?

      Look at the creatives first: an Instagram advertising agency should show ads made for Reels and Stories, not reused desktop banners. Then ask for case studies with real numbers, how often new creatives are tested, and whether results are reported against your margins and customer acquisition cost.

    • Do Instagram ads work for ecommerce stores?

      Yes. Instagram is where many people discover products, and it works especially well for brands with visual products and a clear story. As an ecommerce Instagram ads agency, we build campaigns around orders, average order value and repeat purchases rather than likes or followers.

    • How much do I need to spend on Instagram ads to start?

      Not less than $3,000 to start. Below that, creative tests take too long to collect enough data, and decisions about what to scale end up resting on guesses.

    • How fast can you launch Instagram ad campaigns?

      Within the first week of starting work. On average, initial results show up 2-3 weeks after launch, and campaigns reach positive ROAS within 1.5 - 2 months.

    • How do you measure Instagram ad results?

      Through Meta Pixel and Conversions API, Google Analytics and real-time dashboards. Every week we compare revenue, spend, CPA, ROAS, click-through and conversion rates against agreed targets, and anything more than twenty percent off target is raised before the call, not during it.

    • Do you run Instagram and Facebook ads together?

      Yes. Both run from the same Meta account, so budget can move to wherever orders cost less. Read more about our Meta ads approach and our Facebook ads management.

    • What other services do you offer?

      Paid social beyond Meta, including TikTok Ads, paid search, retention marketing, SEO and web development. Which of them a project needs gets decided by the numbers, not by what we'd like to sell.

    Ready to discuss your project with us?

      Or you can Book a Free Demo Call
      at convenient time

      By sending this form I confirm that I have read and accept the Privacy Policy

      Thank you!

      Your customer success manager will contact
      you in the next 24 hours.

      Our clients say

      5.0

      "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

      USA

      "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

      Australia

      "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

      USA

      Ask a question

        By sending this form I confirm that I have read and accept the Privacy Policy

        Thank you!

        Your customer success manager will contact
        you in the next 24 hours.

        E-mail to:

        team@unknown.marketing

        Reviews:

        5.0

        Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team.

        USA

        5.0

        UM did a great job in resolving our issue with Google Ads, diagnosing our issue very quickly and getting us back where we needed to be! Highly recommended! A+++

        Canada

        5.0

        Great work from UM team. They delivered on time, good results and continued to look for ways to improve and build on learnings. Always prepared and super available. Highly recommend!

        United Kingdom

        Hey, UM Team 👋

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          you in the next 24 hours.