Facebook Ads
Agency
for Shopify Stores

FAQ

• What does a Facebook ads agency do?

  A Facebook ads agency plans, launches and scales your campaigns on Facebook: customer research, creative production, campaign setup, audience targeting, budget management, tracking and reporting. For Shopify brands we also work on the landing pages and checkout the ads send traffic to, because that is where a lot of ad spend gets lost.

• How do you choose the best Facebook ads agency for your brand?

  Ask for case studies with real numbers, not screenshots of ROAS on a good day. Check who produces the creatives and how fast, how tests are set up and judged, and whether results are reported against your margins and customer acquisition cost rather than platform metrics alone. A good Facebook advertising agency can explain why a winning ad works.

• What is included in your Facebook ads management services?

  Strategy and unit economics, in-house creative production, campaign structure and setup, audience targeting and retargeting, daily budget management and scaling, Meta Pixel and Conversions API tracking, weekly reporting and monthly planning. One team covers all of it, so nothing falls between a media buyer, an editor and an analyst.

• Why outsource Facebook ads instead of running them in-house?

  Running Facebook ads well takes a media buyer, creative producers, a designer, an analyst and a developer. Hiring all of them in-house is slow and expensive. With us you get the whole team and over 9 years of ecommerce advertising experience from the first week.

• How soon will Facebook ads start bringing sales?

  We launch the first campaigns within the first week of work. On average, initial results show up 2-3 weeks after launch, and campaigns reach positive ROAS within 1.5 - 2 months.

• What budget do I need to start with Facebook advertising?

  Not less than $3,000 to start. That is the level at which creative tests collect enough data to tell a real winner from luck, so decisions about scaling rest on numbers rather than guesses.

• What kind of Facebook ad creatives do you produce?

  Statics, motion, video ads, UGC and AI-generated video, all produced in-house. Every creative is broken into variables (angle, hook, first frame, person, proof, format, pacing), and each new version changes one of them, so we always know what made an ad work.

• Do you run Facebook retargeting campaigns?

  Yes. Retargeting reaches people who viewed a product, added it to the cart or started checkout without buying. The message is built around the reason they hesitated, which we learn from customer research, and it works together with the email and SMS flows our retention marketing team sets up.

• How do you report on Facebook ad performance?

  You get real-time dashboards and a weekly call. Every week we compare revenue, spend, CPA, ROAS, click-through and conversion rates against the targets we agreed on, and anything more than twenty percent off target is raised before the call, not during it.

• Do you specialise in ecommerce Facebook ads?

  Yes. We work with Shopify and ecommerce brands, so campaigns, creatives and reporting are built around orders, average order value and repeat purchases rather than clicks or leads.

• Do you also run Instagram ads?

  Yes. Facebook and Instagram run from the same Meta account, so we manage them together as part of our Meta ads work: budget follows results across Feed, Stories and Reels instead of being split by platform.

• What other services do you offer?

  Meta ads across Facebook and Instagram, paid social beyond Meta, including TikTok Ads, paid search, retention marketing, SEO and web development. Which of them a project needs gets decided by the numbers, not by what we'd like to sell.