Scaling
Instagram Ads for Shopify Stores

We help problem-solving DTC brands break through
the six-figure ceiling with traffic acquisition, funnel optimization and customer retention
Free Strategy Call

146+ reviews. All chances are
you’ll be impressed too.

Meta Ads
Home decor
USA

February, 2026 — Today

Home Decor

Online store of Home Decor

FacebookLinkedInXCopy Link

Budget:

$14,411

Profit:

$79,121

ROAS:

550%

Meta Ads
Digital
USA

JANUARY, 2026 — TODAY

Digital Education

Online store of digital & business products

FacebookLinkedInXCopy Link

Budget:

$2,698

Profit:

$4,223

ROAS:

156%

Meta Ads
Furniture
USA

June, 2025 – Today

Home Improvement

Online store of home improvement products

FacebookLinkedInXCopy Link

Budget:

$108,484

Profit:

$701,575

ROAS:

747%

Numbers

We're result driven

  • card1
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  • card5$45M
  • card6200
  • card711/mth
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result

A successful strategy starts with understanding what your customer wants, what stands in their way, and what they're willing to do to get the result. From there, that insight shapes every part of the business: traffic acquisition, the funnel, and customer retention. As competition gets tougher, the brands still growing are the ones adding value. Everyone else blames the algorithm.

Free Strategy Call
WHY SCALING BREAKS

Do you know why your best ad works?

Usually, three things are happening at the same time.

01

Nobody broke down the winner

One ad is carrying the account, but nobody knows why. Was it the hook? The person on camera? The claim? The proof? If you don't know what made it work, you can't build the next five winners. You're back to guessing.

02

The message was a lucky guess

The ad worked. The next four didn't. There was no customer research behind the message and nothing to validate the next idea against. Nobody looked at what customers actually say before deciding what the ads should say.

03

The math came after the plan

Target ROAS gets picked first. Margin, shipping, AOV and repeat purchases get checked later. Do the math in the right order and the scaling plan often changes. Sometimes the campaign shouldn't be scaled at all.

SPECIAL OFFER

That's exactly why we built the Growth Assessment

A 94-point audit of your funnel, traffic, and retention. We find exactly what's holding your store back, rank it by revenue impact, and show you what to fix first.
Takes us 48 hours. Costs you nothing.

Show me where I'm losing money

Customers

WHAT'S INCLUDED

How your account gets run

  • [01] STEP
    • Customer
      Research

    • Unit
      Economics

    • Validation
      Campaign

    GTM
    Strategy

    We start with the customer and the numbers. Reviews, competitor threads and comments tell us what makes people buy and what stops them. Margin, AOV and repeat purchase tell us what a new customer can cost. Those two answers decide which messages are worth testing first.

    Result:

    A validated angle to build on, and a target cost per customer you can hold us to before any budget gets scaled.

    Book a free Strategy Call
  • [02] STEP
    • Creative
      Production

    • Variable
      Testing

    • Winners
      Bank

    Creative
    LEGO Loop

    A winning ad is something we can explain. Every creative is broken into variables: angle, hook, first frame, person, proof, format, pacing. Each new version changes one of them and locks the rest. Production runs in-house, from scripts and editing to statics, UGC and AI video.

    Result:

    A growing bank of validated elements, so every new creative starts from something already proven instead of a fresh idea.

    Book a free Strategy Call
  • [03] STEP
    • Landing
      Pages

    • Cart &
      Checkout

    • Automated
      Flows

    Funnel Optimization

    Once we know which message converts, we carry it through the rest of the journey. Product pages, landing pages, pop-ups, cart and automated flows get built around the same reason the customer clicked in the first place.

    Result:

    More of the traffic you already paid for turns into orders, which lowers what every customer costs you.

    Book a free Strategy Call
  • [04] STEP
    • Account
      Structure

    • Budget
      Allocation

    • Scaling

    Campaign Management

    Strategy turns into daily execution across the account. Budgets move toward validated messages and products, weak tests get cut, winners get more room to scale, and every decision ties back to the economics we agreed on.

    Result:

    Spend grows only when the numbers support it, and you can see what changed and why at any point.

    Book a free Strategy Call
  • [05] STEP
    • Weekly
      Reporting

    • Tracking
      Health

    • Monthly
      Planning

    Reporting &
    Optimization

    Every week we compare the numbers that matter against the targets we agreed on: revenue, spend, CPA, ROAS, and the click-through and conversion rates underneath them. Anything more than twenty percent off target is raised before the call, not during it.

    Result:

    You always know what changed, why it changed and what happens next, with monthly planning turning that into the next set of tests.

    Book a free Strategy Call

Creatives

What we actually put in the feed

Statics and video, shipped in weekly batches. A few recent ones — straight from live accounts.

Every format, one team

Static ads, video ads, motion design, AI UGC videos and AI photoshoots — all made in-house.

Every format, one team

Static ads, video ads, motion design, AI UGC videos and AI photoshoots — all made in-house.

Ready to discuss your project with us?

    By sending this form I confirm that I have read and accept the Privacy Policy

    Thank you!

    Your customer success manager will contact
    you in the next 24 hours.

    Our clients say

    5.0

    "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

    USA

    "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

    Australia

    "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

    USA

    cases

    What this looks like on a real account

    Home Decor Home Decor

    Home decor

    Meta Ads

    USA

    February, 2026 — Today

    Home Decor

    Online store of Home Decor

    FacebookLinkedInXCopy Link

    Budget:

    $14,411

    Profit:

    $79,121

    ROAS:

    550%

    Digital Education Digital Education

    Digital

    Meta Ads

    USA

    JANUARY, 2026 — TODAY

    Digital Education

    Online store of digital & business products

    FacebookLinkedInXCopy Link

    Budget:

    $2698

    Profit:

    $4223

    ROAS:

    156%

    Home Improvement Home Improvement

    Furniture

    Meta Ads

    USA

    June, 2025 – Today

    Home Improvement

    Online store of home improvement products

    FacebookLinkedInXCopy Link

    Budget:

    $108,484

    Profit:

    $701,575

    ROAS:

    747%

    Сookware Сookware

    Сookware

    Meta Ads

    Google Ads

    USA

    November, 2024 — by today

    Сookware

    Online store of iron dutch ovens

    FacebookLinkedInXCopy Link

    Budget:

    $262,900

    Profit:

    $1,108,447

    ROAS:

    421%

    Jewelry Jewelry

    Jewelry

    Meta Ads

    Google Ads

    USA

    Jun, 2025 — Today

    Jewelry

    Online store of jewelry pieces

    FacebookLinkedInXCopy Link

    Budget:

    $45,725

    Profit:

    $141,092

    ROAS:

    308%

    Electric scooters Electric scooters

    Electronics

    Meta Ads

    Google Ads

    USA

    Mar, 2025 — Today

    Electric scooters

    Online store of electric scooters

    FacebookLinkedInXCopy Link

    Budget:

    $16,183

    Profit:

    $120,631

    ROAS:

    745%

    Skincare Skincare

    Cosmetics

    Meta Ads

    Google Ads

    USA

    Feb, 2025 — Today

    Skincare

    Online store of skincare products

    FacebookLinkedInXCopy Link

    Budget:

    $37,574

    Profit:

    $148,118

    ROAS:

    394%

    Electronics Electronics

    Electronics

    Meta Ads

    France

    October 2021 — Today

    Electronics

    Online store of electrostimulation devices

    FacebookLinkedInXCopy Link

    Budget:

    €14,600

    Profit:

    €58,511

    ROAS:

    400%

    Clothing Clothing

    Clothing

    Meta Ads

    USA

    April, 2024 — August, 2024

    Clothing

    Online store of dropshipping jackets

    FacebookLinkedInXCopy Link

    Budget:

    €44,148

    Profit:

    €174,609

    ROAS:

    396%

    Furniture Furniture

    Furniture

    Meta Ads

    Australia

    February, 2024 — Today

    Furniture

    Online store of furniture & home decor

    FacebookLinkedInXCopy Link

    Budget:

    $21,562

    Profit:

    $111,264

    ROAS:

    516%

    Vintage clothing  Vintage clothing 

    Clothing

    Meta Ads

    USA

    August, 2023 — Today

    Vintage clothing 

    Online store of vintage clothing

    FacebookLinkedInXCopy Link

    Budget:

    $3,525.92

    Profit:

    $44,529.57

    ROAS:

    1350%

    Socks Socks

    Clothing

    Meta Ads

    Google Ads

    Europe

    June, 2023 — by today

    Socks

    Online store of organic socks

    FacebookLinkedInXCopy Link

    Budget:

    $7,200

    Profit:

    $37,294

    ROAS:

    516%

    Skincare Skincare

    Cosmetics

    Meta Ads

    USA

    May, 2024 — Today

    Skincare

    Online store of skincare products

    FacebookLinkedInXCopy Link

    Budget:

    $24,525

    Profit:

    $60,991

    ROAS:

    249%

    REVIEWS

    Our partners will tell you better about us

    Veronika

    Meet Veronika, Leader of the PPC Team. Feel free to text her and get all that you need.

    FAQ

    • When will we see the first sales?

      On average, we start seeing initial results after 2-3 weeks from the campaign launch and achieve positive ROAS within 1.5 - 2 months.

    • How soon will we launch the first campaigns?

      Within the first week of starting work.

    • How do you measure the success of advertising campaigns?

      We track the effectiveness of advertising campaigns at every stage of the funnel starting from engagement with advertising creatives (CTR) to analyzing website metrics (Engagement rate, Conversion rate).

    • How often will I receive reports on campaign results?

      You will have access to real-time dashboards and weekly meetings to discuss reports on results.

    • Do you create creatives?

      Yes, everything is produced in-house. Concepts, scripts, statics, motion, video and UGC, including AI-generated video. Nothing is outsourced, so the testing pace never depends on a vendor's queue.

    • Can you make changes on our website?

      Yes. We have an in-house development team, so page fixes, landing pages and tracking work get done by us rather than handed back to you. When creative testing surfaces a problem on the site, we fix it instead of reporting it.

    • What are the main differences between your agency and competitors?

      We exclusively scale e-commerce projects by implementing a creative strategy through performance channels.

    • Does your agency have a minimum advertising budget to start?

      Not less than $3,000 to start.

    • How do you address low conversion rates on the website?

      Over 9 years of experience, we've developed an understanding of what a website needs to achieve maximum conversion rates. Therefore, we provide each client with recommendations for improving their conversion rates.

    • Do you set up tracking on the website?

      Yes, our technical specialists set up tracking for Google Analytics, Google Tag Manager, Facebook Conversion API, Pixel, and others.

    • What other services do you offer?

      Paid search, retention marketing, SEO and web development. Which of them a project needs gets decided by the numbers, not by what we'd like to sell.

    Ready to discuss your project with us?

      Or you can Book a Free Demo Call
      at convenient time

      By sending this form I confirm that I have read and accept the Privacy Policy

      Thank you!

      Your customer success manager will contact
      you in the next 24 hours.

      Our clients say

      5.0

      "Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team."

      USA

      "We collaborated with UM for several months on a google ads project. Communication was excellent and they were able to manage the project successfully."

      Australia

      "Great marketing team! Really take time to help me go through everything and plan out a strategy, especially for my business! Patient and Professional!"

      USA

      Ask a question

        By sending this form I confirm that I have read and accept the Privacy Policy

        Thank you!

        Your customer success manager will contact
        you in the next 24 hours.

        E-mail to:

        team@unknown.marketing

        Reviews:

        5.0

        Amazing experience with a lovely team! Great service, and insightful feedback from the team each time. Extremely organised organization - communication was done through slack and notion. They provide weekly, monthly, and quarterly reporting too. I will recommend working alongside the incredible UM team.

        USA

        5.0

        UM did a great job in resolving our issue with Google Ads, diagnosing our issue very quickly and getting us back where we needed to be! Highly recommended! A+++

        Canada

        5.0

        Great work from UM team. They delivered on time, good results and continued to look for ways to improve and build on learnings. Always prepared and super available. Highly recommend!

        United Kingdom

        Hey, UM Team 👋

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