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Business details
A family-run business with a three-generation legacy, is deeply passionate about providing high-quality vintage clothing. Known for their operational efficiency and fast shipping, they’ve mastered the art of making vintage fashion accessible and desirable, reflecting their commitment to quality and the community they serve.
Sales volume before
Challenge
Our client aimed to not just increase their visibility but also significantly boost their Return On Ad Spend (ROAS) to between 700% and 1000%. The challenge was set against a backdrop of evolving consumer preferences and a highly saturated market.
Approach
- Conducted a comprehensive technical audit, including Facebook Pixel, and Conversions API to assess the current situation;
- Audited previous campaigns to gain insights into past actions;
- Developed a marketing strategy that encompassed all stages of the funnel for B2B and B2C segments;
- Launched Meta Shop (Catalog);
- Launched segmented retargeting for B2B and B2C segments;
- Explored audience interests in Acquisition campaigns to identify B2B and B2C Segments.
Results
Budget:
$3,525.92
Profit:
$44,529.57
ROAS:
1350%
Achieved a significant increase in transactions, jumping from 34 transactions and $8,123.29 in revenue to 154 transactions, bringing in a whopping $44,529.57.
Sales volume after
Results
Budget:
$3,525.92
Profit:
$44,529.57
ROAS:
1350%
Achieved a significant increase in transactions, jumping from 34 transactions and $8,123.29 in revenue to 154 transactions, bringing in a whopping $44,529.57.
