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The Client’s Story
This business has been a leader in high-quality vintage fashion for three generations. Their love for vintage clothing drives every step, from carefully sourcing unique pieces to ensuring each item meets their high standards. Committed to making fashion more accessible, they prioritize sustainability and building strong community connections through their business practices.
Despite their expertise in vintage fashion, the business was struggling to scale its revenue and increase sales. Their goal was to double their transactions and revenue by selling more boxes and bales of vintage clothing, targeting a 300%+ Return on Ad Spend (ROAS). They also aimed to expand their market reach, both in the B2B and B2C segments, and enhance their financial performance.
The Starting Point
The Growth Method
To meet these goals, we developed a growth strategy that addressed both technical and creative needs:
Technical Audit: We conducted a full audit of their Facebook Pixel and Conversions API to assess the current setup.
Campaign Review: We audited previous Meta Ads campaigns to gain insights into what worked and what didn’t.
Marketing Strategy: Developed a tailored marketing strategy covering all stages of the funnel for both B2B and B2C audiences.
Meta Shop Launch: Set up and launched a Meta Shop (Catalog) to improve product discoverability.
Segmented Retargeting: Implemented retargeting strategies specific to B2B and B2C segments.
Interest-Based Targeting: Ran acquisition campaigns focusing on audience interests to identify and separate B2B from B2C opportunities.
Ad Content that Captures and Converts
Success in Numbers
The results were outstanding, far surpassing the initial goals:
Transaction Growth: We increased the number of transactions from 34 to 154, resulting in a major revenue boost — from $8,123.29 to $44,529.57.
Return on Ad Spend: ROAS increased by an incredible 1350%, driving efficient and profitable growth for both B2B and B2C segments.
In the Client’s Own Words
“We’ve seen our revenue grow faster than we imagined. This team really understands our business and helped us tap into new opportunities that were previously out of reach.”
Why Our Strategy Delivered Results
Our success was driven by understanding the client’s diverse audience and using a combination of detailed technical audits and targeted growth hacking strategies. By segmenting and personalizing campaigns for both B2B and B2C, we were able to optimize for maximum growth in both areas.
Looking to scale your vintage or niche business with data-driven ad strategies? Let’s discuss how we can help you reach your goals and achieve similar results.
