Furniture

The Client’s Story

This furniture and home decor brand offers a curated collection of globally inspired, ethically sourced pieces designed to bring a sense of adventure and craftsmanship into every home. Their eclectic range appeals to customers seeking unique decor that tells a story, adding character and culture to their spaces. Although they had a strong product lineup, they were looking to scale their online sales and enhance their visibility in the highly competitive Australian market.

The Starting Point

When we started working with this brand in February 2024, their main objective was to generate $10,000 in monthly sales while maintaining a Return on Ad Spend (ROAS) of 5 or higher. They had been running ads but weren’t seeing the expected results in terms of profitability and growth. To meet their ambitious targets, they needed a strategy that would fine-tune their audience targeting, improve ad spend efficiency, and significantly boost their return on investment through Facebook Ads.

The Growth Method

Our strategy involved a combination of technical optimization, creative design, and data-driven audience targeting. Here’s how we approached the project:

Facebook Ads Audit: We performed a comprehensive audit of their Facebook Ads setup, analyzing old data and ensuring the proper integration of the Facebook Conversion API for accurate tracking and performance measurement.

Competitor and Campaign Review: By analyzing their previous campaigns and studying competitor strategies, we identified key areas for improvement. This analysis helped us refine our approach to Facebook and Instagram advertising, allowing us to better capture their target market.

Funnel Strategy: We implemented a full-funnel strategy that addressed each stage of the customer journey — from awareness to conversion (TOFU, MOFU, BOFU). This involved creating tailored campaigns to drive engagement, retargeting past visitors, and converting leads into paying customers.

Platform Optimization: We optimized the Fcebook Ads Manager, and the Instagram Shop, ensuring products were well-presented and easily discoverable to a wider audience. This boosted product visibility, especially for those browsing through Instagram’s visual platform.

Creative Testing: We launched a variety of ad formats, including Instagram video ads, UGC (user-generated content) videos, carousels, and product catalogs. This allowed us to engage users at different touchpoints and refine our creative approach based on audience response.

Audience Targeting: Through rigorous testing of different targeting methods, we identified top-performing audience groups for the brand’s e-commerce campaigns. This included adjusting demographics, interests, and behaviors to ensure the ads reached the most relevant customers.

Optimization Efforts

Throughout the campaign, our focus was on continuous improvement:

Ad Structure: We built a robust account structure for their Facebook Ads, designed to drive high-quality traffic to the website. This ensured the campaigns could scale effectively and increase conversion rates.

Creative Evolution: Working closely with a Facebook Ads media buyer and Instagram ads specialist, we consistently developed new creative ideas to keep the content fresh and relevant for the audience.

Conversion Rate Optimization (CRO): Beyond ad performance, we also collaborated with the client to identify opportunities for optimizing the website’s conversion rate, ensuring the traffic from the ads translated into more sales.

These efforts resulted in improved conversions and a higher ROAS, making the campaigns more profitable and positioning the account for further growth on both Facebook and Instagram.

Success in Numbers

By leveraging a well-structured Facebook and Instagram ads strategy, we achieved outstanding results:

Transactions: The campaigns generated 272 transactions.

Revenue Growth: We increased revenue to $111,264.37 with a ROAS of 5.16, surpassing the original goal of $10,000 in monthly sales.

In the Client’s Own Words

“Their ability to optimize both our ads and our customer journey has made all the difference. We’ve seen steady growth in sales and a clear improvement in our ad performance since we started working together.”

Why Our Strategy Delivered Results

The success of this campaign was built on the solid foundation of data analysis and constant optimization. By auditing past performance, refining targeting, and testing different creative formats, we were able to drive high-quality traffic that converted at a higher rate. The continuous collaboration between our team and the client also ensured that we could make real-time adjustments, maximizing profitability across all ad platforms.

Looking to boost your e-commerce sales through Facebook and Instagram Ads? Let’s discuss how we can help you achieve similar results.