Electronics

The Client’s Story

This electronics brand, founded in Paris in 2015, is at the forefront of merging medicine, sports, and technology to democratize advanced health solutions. Their mission is to make cutting-edge medical technologies more accessible to a wider audience, promoting well-being and enhancing everyday lives through innovation. Despite their strong product lineup and clear mission, they needed a more refined strategy to increase transaction volumes and maintain profitability across competitive markets. Their goal was to ensure sustained growth while keeping the Return on Ad Spend (ROAS) above 2.

The Starting Point

When we began working with this brand, the primary challenge was to drive higher transaction volumes on their website while maintaining an efficient advertising budget. They had been running campaigns but weren’t fully capitalizing on their potential for scaling. Our task was to build a strategy that not only increased their sales but also kept their ROAS at a healthy level, ensuring every advertising dollar spent returned maximum value.

The Growth Method

To meet the project’s ambitious goals, we approached the challenge from multiple angles, starting with a comprehensive audit and moving into strategic testing and optimization.

Technical Audit: We began with a thorough technical audit, assessing their Facebook Pixel, Conversions API, Google Tag, and event tracking to ensure everything was set up correctly for accurate performance measurement.

Campaign Audit: We analyzed their previous campaigns to understand what had worked and what hadn’t, pulling insights that would inform our new strategy.

Full-Funnel Strategy: A complete marketing strategy was developed to engage the audience at every stage of the funnel—from awareness to conversion. This involved using a mix of contextual advertising for top-of-funnel awareness and Meta Ads for more targeted retargeting efforts.

User Experience Enhancements: We enhanced the user experience on the website by developing unique banners, pop-ups, and integrating a chatbot to provide seamless communication with customers 24/7.

Campaign Types Launched

To maximize reach and drive conversions, we implemented various campaign types that aligned with the brand’s business model:

Brand Search Campaigns: To boost brand awareness and improve visibility across search engines.

Performance Max Campaigns: These campaigns helped reach a broader audience, maximizing the chances of finding new customers across multiple channels.

Mobile App-Specific Ads: Targeted ads were developed to drive mobile app engagement, reaching specific audiences more effectively and increasing app downloads.

Optimization and Continuous Improvement

Throughout the project, we focused on constant optimization:

Campaign Settings and Targeting: We tested different campaign settings, continuously refining them to identify the most effective combinations that drove results.

Conversion Rate Optimization (CRO): We worked with the client to improve the website’s conversion flow, ensuring that incoming traffic was converting at a higher rate.

Geographical Expansion: Our efforts contributed to the successful expansion into new markets, including Germany and Spain, where the brand achieved a leading position.

Success in Numbers

Our efforts led to significant results for the client:

Transaction Growth: The number of transactions increased dramatically, with revenue rising from €10,384.91 to €58,511.13.

Improved Brand Awareness: Our campaigns significantly boosted brand recognition and loyalty among the target audience, building trust and long-term customer relationships.

Cost Efficiency: We reduced the Cost per Click by 87%, making the advertising budget more efficient and driving better results for less spend.

Profitability: The overall Return on Marketing Investment (ROMI) and conversion rate improved, leading to greater profitability for the business.

In the Client’s Own Words

“Their strategic approach helped us not only increase our sales but also expand into new markets like Germany and Spain, where we’ve seen incredible growth. Their focus on optimization and user experience made all the difference.”

Why Our Strategy Delivered Results

Our success came from a combination of detailed technical audits, full-funnel campaign strategies, and constant optimization. By refining ad targeting, improving the user experience, and expanding into new markets, we were able to deliver a significant boost in both sales and brand awareness. The continuous testing of campaign settings and creative formats helped us stay ahead of the curve and achieve sustainable growth.

Looking to scale your electronics brand with a tailored, data-driven approach? Let’s discuss how we can help you achieve similar results.