Accessories

The Client’s Story

Our client is a sustainable business on a mission to create eco-friendly products, specifically organic socks. Their products are made from organic cotton and recycled plastic, free from toxic chemicals and dyes, ensuring a safer option for both people and the planet. By integrating eco-conscious manufacturing from start to finish, they’re offering a product and a lifestyle choice for health-conscious and eco-friendly consumers across Europe.

Despite their solid values and innovative products, the business faced challenges in scaling sales and improving its advertising efficiency. They aimed to generate €250,000 in sales with an €80,000 ad spend and improve their Return on Ad Spend (ROAS) from 1.7 to 2.0.

The Starting Point

The Growth Method

Our first task was to fix the technical issues. We conducted a comprehensive review of the tracking systems, including Meta Pixel and Conversions API, ensuring all data could be accurately captured. After resolving these foundational issues, we developed a new marketing strategy that focused on their home market in Germany and new market entries, specifically France.

Google Ads Optimization: We started refining the Google Merchant Center and optimizing their shopping feeds. We launched targeted shopping and Performance Max (PM) campaigns and tested multiple campaign formats for high- and low-performing products.

Meta Ads Strategy: On Meta, we experimented with different audience segments and creatives. Key audience groups — shopping interests, broad interests, and custom lookalike lists — were tested for effectiveness. After initial underperformance, our tests revealed that the Advantage+ Shopping format became one of the most profitable formats once the creatives and targeting were refined.

Market Expansion: Entering the French market required a unique approach. We experimented with different ad formats and optimized Google Merchant feeds for French audiences, which led to impressive growth and rapid adoption in the region.

Success in Numbers

The results of these efforts speak for themselves. Over a few months, we significantly increased transactions and revenue:

Transactions: Increased from 155 to 955, marking a 516% growth.

Revenue: Grew from €5,748.21 to €37,294.85 — a remarkable increase that positioned the brand for further expansion and success.

We also achieved Black Friday-level transaction volumes, setting a new standard for the client’s ongoing campaigns.

In the Client’s Own Words

“The transformation has been incredible. We were struggling to fix tracking issues and reach our target markets effectively. Still, this new strategy resolved our technical issues and helped us achieve numbers we had only seen during peak sales events. Their deep understanding of Google and Meta Ads helped us optimize our spend and scale sustainably.”

Why Our Strategy Delivered Results

Foundational Fixes: By resolving the tracking issues, we unlocked the potential to optimize the campaigns accurately and make data-driven decisions.

Comprehensive Testing: We tested various ad formats, creatives, and audience segments across Meta and Google platforms to ensure every angle was covered.

Market Expansion: Our targeted strategy for the French market, combined with constant testing and feed optimization, gave the client an advantage in a new geography.

Creative Refinement: Tailoring content to resonate with different audience segments amplified campaign success and boosted conversion rates.

Performance Max Campaigns: Leveraging PM campaigns allowed us to automate and optimize ad delivery, driving higher results with lower costs.

This strategic approach helped the client achieve sustainable growth while staying true to their core values of environmental sustainability.