Сookware

Client’s Story

A premium cookware brand offering high-quality Dutch Ovens for the U.S. market had previously launched multiple Meta Ads campaigns but struggled with low ROAS and minimal profitability.

Initial Request

Our team was tasked with reimagining the brand’s paid traffic strategy to reach profitability while maintaining a consistent target ROAS.

Challenges we faced

As a newcomer in a competitive niche, the brand lacked the historical performance data essential for optimizing Meta Ads. Previous campaigns resulted in a low starting ROAS of just 0.22, highlighting inefficiencies in audience targeting. The brand required a strategic overhaul to unlock its potential and build a loyal customer base.

The Growth Method

Strategic analysis:

We reviewed historical ad performance to identify misaligned targeting and underperforming creatives. Based on this analysis, we rebuilt the strategy around interest-based campaigns designed to feed the algorithm with high-quality, relevant data from audiences most likely to value durable, functional Dutch Ovens.

Building a retargeting foundation:

A traffic campaign was launched alongside interest-based campaigns to drive more users to the website while building an audience base for future retargeting. This campaign ran on a minimal budget and played a key role in generating warm leads for future conversions.

Leveraging Advantage+ Shopping campaigns for optimization:

To capitalize on the foundation laid, we introduced Meta’s Advantage+Shopping campaigns. This advanced tool harnesses AI to automatically optimize ad delivery, identifying top-performing audience segments, placements, and creative combinations.

Creative testing: 

We tested a mix of UGC-style videos featuring real user experiences alongside high-performing static ads. Static creatives strongly emphasized a 20% website discount and clearly communicated key product benefits, appealing to both emotional and practical buying motivations.

Results

Phase 1: In just two weeks, we achieved an incredible 895.45% growth in ROAS, increasing it from 0.22 to 2.19. Meanwhile, the brand’s revenue grew by 1868.63%, marking a significant turning point in paid traffic performance.

Phase 2: By scaling Advantage+Shopping campaigns and optimizing active ads, the brand achieved an impressive 11-fold increase in sales volume. ROAS grew by 78.08%, climbing from 2.19 to 3.90, showcasing the efficiency of our strategies.

Beyond the Numbers:

The impact went beyond ad metrics. The brand experienced increased website traffic, higher customer engagement, and improved visibility within the cookware niche. These gains created a strong foundation for long-term, sustainable growth.

Conclusion:

Through structured analysis, audience-driven campaigns, and advanced tools like Advantage+ Shopping, we transformed an underperforming paid traffic channel into a scalable revenue engine.

Looking to grow your cookware brand with strategic, data-driven Meta Ads campaigns? Let’s discuss how we can help you achieve similar results.