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The Client’s Story
A premium electric mobility brand originally from Switzerland expanded into the US market with a strong product reputation and growing online demand. The company approached us with one clear goal: to build a retention system that converts high website traffic into repeat customers and predictable revenue.
Challenge
Despite strong sales and brand awareness, email and SMS performance lagged. Missing key flows left about $394K in potential monthly revenue untapped, while pop-ups converted only 1% instead of the 5–7% benchmark. Segmentation was weak, and the design was outdated for a premium brand.
The Growth Method
Flow optimization: Added missing Cart Abandonment, consolidated Post-Purchase, and extended Welcome & Browse.
Segmentation: Introduced behavior-based tiers (T1–T4) and ad-hoc segments needed for specific campaigns.
Design overhaul: Mobile-first, dynamic product blocks, interactive CTAs.
List growth: Redesigned pop-ups to improve capture rate.
SMS cadence: Streamlined messaging & reduced overlap with email.
Design system
Performance Snapshot
Email Performance
- +108% revenue growth since we started back in July 2025 ($67K in Nov vs $19K in June).
- ROMI jumped from 382% → 1170%.
- Profit tripled (+$9K increase).
SMS Performance
- +61% revenue growth since July 1st ($63K vs $39K).
- ROMI stable above 1400%.
- Profit increased by +$3K.
August Dip: Seasonal slowdown, but revenues remained well above pre-engagement baseline.
Klaviyo performance Jul – Nov, 2025
Key Takeaways
- Substantial retention uplift is achievable within 30 days;
- Consistent performance requires ongoing testing & calendar alignment;
- With continued optimization, VMAX is positioned to unlock 6-figure monthly revenue from retention alone.
