Dropshipping

Client’s story

The brand started as a passion project in the dropshipping space — built around a simple idea: everyday comfort shouldn’t come with compromise. Focused on solving real problems for real people, the store launched with a single goal: to bring high-quality, leak-proof underwear to women seeking discreet, stylish, and reliable protection. What began as a test product quickly found its audience, proving that even in dropshipping, you can build trust with the right offer, the right message, and a product that helps.

Challenges we faced

When the client partnered with us, they were starting entirely from scratch — no data, no pixel history, no previous campaigns. Our mission: build a full-funnel, scalable Google Ads strategy in a competitive dropshipping niche, with a low average order value (~$41) and zero brand recognition.

The Growth Method

Step 1: Market & competitor analysis

We defined:

• The top-performing brands in the leakproof underwear niche
• Their pricing strategies, ad copy, and bundling logic
• Related international markets for future expansion

This helped us spot the gaps and opportunities early on.

Step 2: Multi-Campaign Launch Strategy

We built a diversified campaign structure designed to feed Google’s algorithm high-quality signals fast:

Search Campaigns

• Competitor Brand Search: Targeted phrase-match competitor brand names to capture warm search traffic.
• High-Intent Keywords: Focused on terms like “leakproof underwear for women,” “period underwear,” and “incontinence panties”.

Shopping & Performance Max
Launched with four audience signals:

• High-performing keywords
• Competitor interest segments
• Demographics
• Feed-only (to let Google learn directly from product data)

Optimized products

PMAX banners

Early Wins (Mar 4 – 8, 2025)

• 24 sales
• 1.55 ROAS
• Top-performing keywords identified for feed optimization

Google Ads results: Mar 4 – Mar 8, 2025

The Roadblock

After initial results, we faced the following issues:

• Cost per Conversion: ~$32
• Average Order Value: ~$41
• Break-Even ROAS: Too tight for consistent profit

The data was clear: one-product orders couldn’t sustain scale.

Break-even point calculations

Solving the AOV issue

Inspired by successful competitors, we introduced new product packs:

• Initial Test: 3-pack, 5-pack, 8-pack
• Result: Average order value jumped from $41 to $73.33
• Key Insight: 5-pack was the best seller (most perceived value)

We doubled down:

• Highlighted the 10-pack as the “smart choice” to drive even higher AOV
• Rebuilt product pages around bundle logic and value perception

Scaling the Winners

With stronger unit economics, we scaled:

• PMax and Shopping campaigns aggressively
• Integrated winning search terms into product titles in GMC
• Added advertorial pre-landers to warm up cold traffic, resulting in improved conversion rates

Results

• Sales: 1,591 orders
• Revenue: $115,508.70
• ROAS: 219%
• AOV: $70.54
• CAC: Now profitable at scale

Google Ads results: Mar 4 – May 14, 2025

What’s next?

With proof of concept in the US market, we’re now preparing to:

• Test international markets (based on early research)
• Expand bundle logic into new formats (e.g. subscription offers)
• Double down on Shopping + PMax for scaling

Looking to grow your dropshipping store with strategic, data-driven Google Ads campaigns? Let’s discuss how we can help you achieve similar results.