Skin-care products

The Client’s Story

Our client is a self-care company founded by a unique partnership between a toxicologist and a herbalist, combining science and nature to create plant-based skincare products. They are deeply committed to ethical practices, offering carbon-neutral, plastic-negative solutions and partnering with 1% For The Planet® to ensure their business contributes to positive environmental impact.

Their goal was clear: to scale their business while maintaining sustainability and natural, practical skincare commitment.

The Starting Point

When we first connected with the client, they were looking to increase their online transaction volume significantly. The initial target was to reach 500 monthly transactions, but their current campaigns were not driving the desired results. They required a growth marketing approach to enhance their reach and optimize ad spending. Additionally, they wanted to fine-tune their strategy for both B2B and B2C segments, ensuring the right audience was targeted for maximum impact.

The Growth Method

Our approach was a mix of technical precision and strategic testing. We began by thoroughly auditing their tracking tools, including Facebook Pixel and Conversions API, ensuring all data was accurately captured. From there, we developed a multi-layered strategy that touched every part of the customer funnel (TOFU, MOFU, BOFU).

Technical Audit: We identified critical issues in their tracking and resolved them to ensure more accurate data reporting for both Meta and Google Ads.

Campaign Audit: We reviewed their past ad campaigns, identifying what worked and what didn’t, which helped shape our new approach.

Funnel Strategy: Our marketing strategy addressed each stage of the funnel — awareness, consideration, and conversion — tailoring our campaigns to fit the specific needs of each audience segment.

Optimizing Meta Shop: We optimized their Meta Shop, enhancing product discoverability and making the shopping experience smoother for their customers.

Audience Testing: Through Advantage+ Shopping and Catalog campaigns, we tested various audience interests and segments, eventually honing in on four key groups that delivered the best results.

Our early focus on dynamic retargeting campaigns delivered initial solid outcomes. From there, we shifted our focus toward segmenting B2B and B2C audiences, experimenting with different creative formats and strategies that resonated best with each group. We refined our ad content and creatives, launching standard and catalog retargeting campaigns that increased engagement and conversions.

Success in Numbers

The results of our strategy have been impressive, surpassing initial goals:

Transaction Growth: We boosted the number of transactions from 332 to 850, driving revenue from $27,752.72 to $60,991.11.

Revenue Increase: With a 155% increase in transactions, we achieved substantial revenue growth, making the campaigns practically profitable.

In the Client’s Own Words

“We’ve seen incredible growth since partnering with this team. Their deep understanding of our brand and ability to fine-tune both technical and creative strategies has made a huge difference. They’ve helped us reach more of the right customers while staying true to our values.”

Why Our Strategy Delivered Results

The success of this project boiled down to understanding the client’s diverse audience and aligning their marketing with clear, actionable strategies. By refining both technical setups and audience segmentation, we optimized campaigns that reached the right people and converted them into loyal customers. Our dynamic retargeting efforts and Advantage+ Shopping and Catalog campaigns played a significant role in scaling transactions and revenue, ensuring a sustainable path forward for the brand.

Looking to scale your ethical and sustainable business? Let’s discuss how we can help you reach your goals with tailored, data-driven ad strategies.