Electric scooters

Due to a confidentiality agreement, detailed revenue figures are protected under NDA. All results below are therefore shared as relative growth metrics rather than absolute numbers.

The Client’s Story

A premium electric mobility brand originally from Switzerland expanded into the US market with a strong product reputation and growing online demand. The company approached us with one clear goal: to build a retention system that converts high website traffic into repeat customers and predictable revenue.

Challenge

Despite solid sales and strong brand awareness, email and SMS underperformed their potential. Several key flows were missing, list growth was inefficient, and segmentation lacked structure. Pop-ups converted far below industry benchmarks, and the overall design no longer matched the expectations of a premium audience.

The Growth Method

Flow optimization: Added missing Cart Abandonment, consolidated Post-Purchase, and extended Welcome & Browse.

Segmentation: Introduced behavior-based tiers (T1–T4) and ad-hoc segments needed for specific campaigns.

Design overhaul: Mobile-first, dynamic product blocks, interactive CTAs.

List growth: Redesigned pop-ups to improve capture rate.

SMS cadence: Streamlined messaging & reduced overlap with email.

Design system

Performance Snapshot

Email Performance

• Revenue increased by over 100% since implementation
• ROMI improved by more than 3X
• Profitability from email more than tripled

SMS Performance

• Revenue grew by over 60%
• ROMI remained consistently above 1,400%
• Profitability increased steadily without sacrificing customer experience
  

August Dip: Seasonal slowdown, but revenues remained well above pre-engagement baseline.

Klaviyo performance Jul – Nov, 2025

Key Takeaways

• Substantial retention uplift is achievable within 30 days;
• Consistent performance requires ongoing testing & calendar alignment;
• With continued optimization, the brand is positioned to unlock 6-figure monthly revenue from retention alone.