Сookware

Client’s Story

Krustic is a premium brand offering high-quality Dutch Ovens for the U.S. market. The brand had previously launched multiple Meta Ads campaigns but struggled with low ROAS and minimal profitability.

Initial Request

Our team was tasked with reimagining Krustic’s paid traffic strategy to achieve profitability and maintain a consistent target ROAS.

Challenges we faced

As a newcomer in a competitive niche, Krustic lacked the historical performance data essential for optimizing Meta Ads. Previous campaigns resulted in a low starting ROAS of just 0.22, highlighting inefficiencies in audience targeting. The brand required a strategic overhaul to unlock its potential and build a loyal customer base.

The Growth Method

Strategic analysis:

We examined Krustic’s advertising history, pinpointing misaligned targeting strategies and underperforming creatives. We then recognized that algorithms need to learn from relevant data and launched interest-based campaigns tailored to audiences most likely to appreciate Krustic’s durable and functional Dutch Ovens.

Building a retargeting foundation:

A traffic campaign was launched alongside interest-based campaigns to drive more users to the website while building an audience base for future retargeting. This campaign ran on a minimal budget and played a key role in generating warm leads for future conversions.

Leveraging Advantage+ Shopping campaigns for optimization:

To capitalize on the foundation laid, we introduced Meta’s Advantage+Shopping campaigns. This advanced tool harnesses AI to automatically optimize ad delivery, identifying top-performing audience segments, placements, and creative combinations.

Creative testing: 

In our campaigns, we used UGC videos where users shared their experiences with Krustic, showcasing authentic feedback. At the same time, we recognized the potential of static ads and strongly emphasized the 20% discount on the website. These static ads also highlighted Krustic’s Dutch Ovens’ key benefits, appealing to emotional and practical buying motivations.

Results

Phase 1: In just two weeks, we achieved an incredible 895.45% growth in ROAS, increasing it from 0.22 to 2.19. Meanwhile, the brand’s revenue grew by 1868.63%, marking a significant turning point in Krustic’s paid traffic performance.

Phase 2: By scaling Advantage+Shopping campaigns and optimizing active ads, Krustic achieved an impressive 11-fold increase in sales volume. ROAS grew by 78.08%, climbing from 2.19 to 3.90, showcasing the efficiency of our strategies.

Beyond the Numbers:

The transformation extended beyond ad metrics. Krustic saw a notable increase in website traffic, a surge in customer engagement, and improved brand visibility within its niche. These outcomes laid the groundwork for sustained growth and market competitiveness.

Conclusion:

Through strategic analysis, audience-focused campaigns, and cutting-edge tools like Advantage+Shopping, we turned Krustic’s struggling paid traffic channel into a powerful revenue driver.

Looking to grow your cookware brand with strategic, data-driven Meta Ads campaigns? Let’s discuss how we can help you achieve similar results.