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# UM

Shopify Marketing Agency

## Sitemaps

- [XML Sitemap](https://um.marketing/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Robots.txt Optimization: How to Guide Search Engines Without Blocking Growth](https://um.marketing/blog/robots-txt-optimization-how-to-guide-search-engines-without-blocking-growth/) - The robots.txt file is one of the simplest yet most important tools in technical SEO. Done right, it helps search engines crawl your website efficiently, prevents crawl budget waste, and protects sensitive or irrelevant sections from being accessed by bots. Done wrong, it can block critical content, waste link value, or even deindex your entire
- [The Correlation Between SEO and Google Ads: How to Maximize Performance Together](https://um.marketing/blog/the-correlation-between-seo-and-google-ads-how-to-maximize-performance-together/) - When businesses invest in digital marketing, they don’t buy “SEO services” or “Google Ads” campaigns — they buy results. As a Shopify marketing agency working across multiple industries, we’ve seen this pattern repeat: brands want predictable growth, lower CAC, and scalable lead generation. The truth is that neither SEO nor Google Ads alone can deliver
- [Pagination vs Infinite Scroll: What Is Best for SEO in 2025](https://um.marketing/blog/pagination-vs-infinite-scroll-what-is-best-for-seo-in-2025/) - As websites become more dynamic and user expectations rise, content loading methods like infinite scroll have become increasingly popular. They enhance user experience by creating seamless interactions, especially on mobile devices. But from an SEO perspective, infinite scroll is not always a win. Search engines still depend on structured navigation and crawlable links to discover
- [SEO in the Age of AI Search: How to Optimize for Google SGE and Bing Copilot](https://um.marketing/blog/seo-in-the-age-of-ai-search-how-to-optimize-for-google-sge-and-bing-copilot/) - AI is no longer coming for search. It is already here. With Google’s Search Generative Experience and Microsoft’s Bing Copilot transforming the way people find and consume information, traditional SEO practices must evolve or risk becoming obsolete. If your website is still optimized only for classic blue link rankings, you are missing out on valuable
- [Image Alt Text & Lazy Load Validation for SEO: Clean-Up Guide 2025](https://um.marketing/blog/image-alt-lazy-load-seo/) - Why Images Can Make or Break Your SEO You might think your images are just design elements.But in 2025, they’re SEO and AI assets — and broken implementation kills rankings. ✅ Alt text helps Google understand what your page is about✅ Lazy loading improves page speed and crawlability✅ Combined — they impact indexing, accessibility, and
- [Why Internal Linking Matters (Especially in 2025)](https://um.marketing/blog/internal-linking-optimization/) - Internal links are not just navigational elements.They are SEO signals that: Guide search engines through your site Pass authority from strong to weak pages Build topical clusters for AI-based ranking Reduce bounce rate and increase engagement Prevent orphaned pages that stay invisible Think of internal links as the internal highways of your site. No traffic
- [Your Sitemap: More Than Just a File, It's a Strategic Asset for SEO in 2025](https://um.marketing/blog/your-sitemap-more-than-just-a-file-its-a-strategic-asset-for-seo-in-2025/) - Most website owners treat their sitemap as a one-time technical task: generate it, upload it, and forget it. But in 2025, with smarter search engines and tighter crawl budgets, your sitemap is far more than a checklist item. It's a powerful strategic asset that can propel your site to the top! A strong sitemap SEO
- [Orphan Pages: What They Are, How to Find Them, and Why They Hurt SEO](https://um.marketing/blog/orphan-pages-what-they-are-how-to-find-them-and-why-they-hurt-seo/) - Not every page on your website contributes to your rankings. Some sit quietly in your architecture, unlinked, uncrawled, and underperforming. These are called orphan pages, and if you care about SEO performance, you need to find and fix them. Orphan pages SEO issues are more common than most businesses think. Whether they result from poor
- [How to Properly Structure Headings for SEO But Save UX](https://um.marketing/blog/how-to-properly-structure-headings-for-seo-but-save-ux/) - Headings are HTML tags (h1 to h6) used to define the structure and hierarchy of content on a page. For search engines, they act as signposts—defining topical relevance and helping crawlers understand the page’s layout. For users, they create a visual and cognitive roadmap. Why they matter for SEO: Contextual relevance: Helps Google understand which
- [Canonicalization in 2025: What It Is and Why It Still Matters](https://um.marketing/blog/canonicalization-in-2025-what-it-is-and-why-it-still-matters/) - Duplicate content isn’t just a technical SEO issue—it’s a traffic killer. In a world where Google indexes smarter and ranks faster, failing to declare the canonical version of your pages can mean lost rankings, diluted link equity, and crawling waste. And yet, many businesses still overlook it. Canonicalization is the process of telling search engines
- [Crawl Budget Management: How to Make Googlebot Work Smarter, Not Harder](https://um.marketing/blog/crawl-budget-management-how-to-make-googlebot-work-smarter-not-harder/) - Your website might have thousands of URLs, but that doesn’t mean Google will crawl them all—or even the right ones. In 2025, as sites scale content through AI and dynamic platforms, crawl budget optimization is no longer a technical luxury—it’s a necessity. If your site structure wastes Google's time, you’ll end up with poor indexation,
- [How to Build Topical Clusters That Rank in the AI Search Era](https://um.marketing/blog/how-to-build-topical-clusters-that-rank-in-the-ai-search-era/) - In the past, keyword density and backlinks were enough to get pages ranked. In 2025, Google's algorithms—and especially AI-powered features like SGE—prioritize semantic depth and topical authority. If your content isn’t organized into meaningful, interconnected clusters, you’re likely to be invisible in AI-driven SERPs. That’s where topical clustering comes in. It’s not just an SEO
- [Why URL Structure Matters for SEO (More Than You Think)](https://um.marketing/blog/url-structure-normalization-seo/) - Your URLs aren’t just “links.”They’re signals for Google, AI-generated answers, and users who need to trust where they’re going. A clean, consistent URL structure: Improves crawlability Prevents duplicate content issues Enables site hierarchy clarity Boosts CTR and trust signals Helps AI Search understand context and relations If your URLs are a mess, so is your
- [What Is SEO Clean-up and Why It’s Not Just a “Quick Fix”](https://um.marketing/blog/seo-cleanup-why-it-matters/) - SEO Clean-up is a comprehensive correction of on-site and technical SEO issues that block your website from being properly indexed, ranked, and shown in organic search, especially by AI-powered engines like Google’s SGE. It’s not just about fixing broken links or duplicate tags. It’s about resetting your SEO foundation. SEO Clean-up ≠ Technical Audit A
- [Time is running out for Black Friday preparation. Better act now!](https://um.marketing/blog/time-is-running-out-for-black-friday-preparation-better-act-now/) - Time is running out. Black Friday is just around the corner, and if you haven’t started preparing your e-commerce store yet, you need to act fast. But don’t panic. There’s still time to get your store ready for the biggest online shopping event of the year. Here’s your step-by-step guide to making sure you don’t
- [Why your e-commerce store is failing and how to turn it around.](https://um.marketing/blog/why-your-e-commerce-store-is-failing-and-how-to-turn-it-around/) - Let’s face it — running an e-commerce store isn’t easy. If your store is struggling, you’re definitely not alone. I’ve seen countless businesses facing similar challenges, and there are consistent reasons why they falter. The good news? With the right changes, you can turn things around. So, let’s dig into why your store is failing
- [If you want to get more sales, you need to read this.](https://um.marketing/blog/if-you-want-to-get-more-sales-you-need-to-read-this/) - If you’re looking to boost sales, it’s not about working harder — it’s about working smarter. In today’s competitive e-commerce space, there are specific actions you can take that will have a real impact on your bottom line. Whether you’re just starting out or have an established brand, these strategies can help you get more

## Pages

- [Projects](https://um.marketing/projects/)
- [Career Hub](https://um.marketing/join-our-team/)
- [Cookie Policy](https://um.marketing/cookie-policy/) - At UM.Marketing, we use cookies and similar technologies to enhance your experience, improve site functionality, and provide personalized services. This Cookie Policy explains what cookies are, how we use them, and how you can control their usage. 1. What Are Cookies? Cookies are small text files that are stored on your device (computer, tablet, or
- [Terms of service](https://um.marketing/terms-of-service/) - General Provisions 1.1. This document outlines the Terms of Use ("Terms") under which you may access and use the website https://um.marketing/ (the "Site") and any related services provided by UNKNOWN MARKETING ("we," "us," or "our"). 1.2. By accessing the Site, you acknowledge that you have read, understood, and agree to be bound by these Terms
- [Privacy policy](https://um.marketing/policy/) - Introduction 1.1. UNKNOWN MARKETING ("we," "us," or "our") is committed to protecting the privacy of our clients, users, and visitors ("you" or "your"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://um.marketing/] (the "Site") and use our services. 1.2. By accessing the Site and using
- [Blog](https://um.marketing/blog/)

## Cases

- [Wholesale flowers](https://um.marketing/blog/cases/wholesale-flowers/) - Online floral supply store
- [Jewelry](https://um.marketing/blog/cases/jewelry/) - Online store of jewelry pieces
- [Electric scooters](https://um.marketing/blog/cases/electric-scooters/) - Online store of electric scooters
- [Skincare](https://um.marketing/blog/cases/skincare-case-study/) - Online store of skincare products
- [Skincare](https://um.marketing/blog/cases/skin-care/) - Online store of skincare products
- [Socks](https://um.marketing/blog/cases/socks/) - Online store of organic socks
- [Vintage clothing ](https://um.marketing/blog/cases/vintage-clothing/) - Online store of vintage clothing
- [Supplements](https://um.marketing/blog/cases/supplements/) - Online store of supplements
- [Furniture](https://um.marketing/blog/cases/furniture-home-decor/) - Online store of furniture & home decor
- [Clothing](https://um.marketing/blog/cases/clothing/) - Online store of dropshipping jackets
- [Electronics](https://um.marketing/blog/cases/electronics/) - Online store of electrostimulation devices
- [Сookware](https://um.marketing/blog/cases/facebook-ads-iron-dutch-ovens/) - Online store of iron dutch ovens
- [Dropshipping](https://um.marketing/blog/cases/dropshipping/) - Online store of women's underwear
- [Canvas prints](https://um.marketing/blog/cases/canvas-prints/) - Online store of canvas prints
- [Electric scooters](https://um.marketing/blog/cases/electric-scooters-2/) - Online store of electric scooters
- [Accessories](https://um.marketing/blog/cases/accessories/) - Online store of intimate accessories

## Вакансії

- [Middle Media Buyer / PPC Specialist](https://um.marketing/blog/vacancies/ppc-specialist/)

## Categories

- [news](https://um.marketing/blog/category/news/)
- [advice](https://um.marketing/blog/category/advice/)
- [clothing](https://um.marketing/blog/category/clothing/)
- [cosmetics](https://um.marketing/blog/category/cosmetics/)
- [electronics](https://um.marketing/blog/category/electronics/)
- [supplements](https://um.marketing/blog/category/supplements/)
- [furniture](https://um.marketing/blog/category/furniture/)
- [cookware](https://um.marketing/blog/category/cookware/)
- [SEO](https://um.marketing/blog/category/seo/)
- [accessories](https://um.marketing/blog/category/accessories/)
- [dropshipping](https://um.marketing/blog/category/dropshipping/)
- [home decor](https://um.marketing/blog/category/home-decor/)
- [email marketing](https://um.marketing/blog/category/email-marketing/)